{"id":122721,"date":"2024-10-11T07:00:27","date_gmt":"2024-10-11T05:00:27","guid":{"rendered":"https:\/\/vosgesinfo.fr\/epinalinfo\/?p=122721"},"modified":"2024-10-09T09:41:42","modified_gmt":"2024-10-09T07:41:42","slug":"evodia-lance-la-deuxieme-saison-de-la-web-serie-tri-story","status":"publish","type":"post","link":"https:\/\/vosgesinfo.fr\/epinalinfo\/2024\/10\/evodia-lance-la-deuxieme-saison-de-la-web-serie-tri-story\/","title":{"rendered":"Evodia lance la deuxi\u00e8me saison de la web-s\u00e9rie \u00ab Tri story \u00bb"},"content":{"rendered":"<h2><a href=\"https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/3\/2024\/10\/thumbnail-photo-premium.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-122679\" src=\"https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/3\/2024\/10\/thumbnail-photo-premium.png\" alt=\"\" width=\"741\" height=\"654\" srcset=\"https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/3\/2024\/10\/thumbnail-photo-premium.png 741w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/3\/2024\/10\/thumbnail-photo-premium-300x265.png 300w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/a>Cette semaine, \u00c9vodia a lanc\u00e9 la deuxi\u00e8me saison de sa campagne de communication \u00ab Tri story \u00bb autour de l\u2019erreur de tri la plus commune les emballages dits \u00ab imbriqu\u00e9s \u00bb. La mini-s\u00e9rie compos\u00e9e de trois vid\u00e9os humoristiques fait suite \u00e0 la saison 1 d\u00e9voil\u00e9e en 2023 et permettra aux Vosgiens d\u2019am\u00e9liorer leur geste de tri au quotidien.<\/h2>\n<p>En avril 2023, sortait la premi\u00e8re saison de \u00ab Tri Story \u00bb, les d\u00e9chets imbriqu\u00e9s repr\u00e9sentaient alors pr\u00e8s de<br \/>\nla moiti\u00e9 des erreurs de tri commises. Un an plus tard, gr\u00e2ce \u00e0 cette campagne et \u00e0 l\u2019engagement des<br \/>\nvosgiens, les emballages imbriqu\u00e9s ne repr\u00e9sentent d\u00e9sormais plus que 17%. Une baisse tr\u00e8s<br \/>\nimpressionnante !<br \/>\nCes r\u00e9sultats plus qu\u2019encourageants d\u00e9montrent que les vosgiens participent collectivement \u00e0 rester les<br \/>\nchampions du tri. Cependant, il est toujours important de rappeler que pour que les emballages tri\u00e9s<br \/>\npuissent \u00eatre recycl\u00e9s il est n\u00e9cessaire qu\u2019ils soient s\u00e9par\u00e9s les uns des autres et jet\u00e9s en vrac dans le sac<br \/>\njaune, le bac de collecte ou le conteneur jaune. Tout simplement !<\/p>\n<h3>Une saison 2 toujours p\u00e9dagogique et humoristique<\/h3>\n<p>S\u00e9parer, trier, recycler. Ensemble relevons le d\u00e9fi du tri ! \u00c9vodia a fait le choix de conserver ce slogan<br \/>\naccrocheur permettant d\u2019interpeller l\u2019ensemble des vosgiens concernant leur geste de tri et de mettre en avant, encore une fois, l\u2019importance de leur engagement quotidien pour le recyclage des d\u00e9chets. Pour<br \/>\ndonner une dimension \u00ab hors-foyer \u00bb \u00e0 cette campagne la phrase \u00ab partout, tout le temps \u00bb a \u00e9t\u00e9 ajout\u00e9e au<br \/>\nslogan.<br \/>\nEn effet, il est n\u00e9cessaire de trier, et de ne pas imbriquer ses emballages, m\u00eame lorsque nous ne sommes<br \/>\npas chez nous. Pique-nique, r\u00e9union familiale, afterwork ; tant de moments de vie \u00e9voqu\u00e9s dans les<br \/>\nnouveaux \u00e9pisodes et o\u00f9 il ne faut pas mettre les r\u00e8gles de tri au placard.<\/p>\n<h3>Mademoiselle Serge et la brigade du tri de retour<\/h3>\n<p>Pour porter haut et fort les couleurs du tri, Evodia a de nouveau fait appel \u00e0 Mademoiselle serge afin de<br \/>\ndonner un angle p\u00e9dagogique mais \u00e9galement humoristique \u00e0 la campagne de communication. L\u2019humour et<br \/>\nle c\u00f4t\u00e9 d\u00e9cal\u00e9 facilite la bonne compr\u00e9hension du bon geste de tri aupr\u00e8s de tous les vosgiens. La brigade du<br \/>\ntri est \u00e9galement de retour afin de continuer \u00e0 faire respecter les bonnes pratiques en mati\u00e8re de tri. Afin<br \/>\nde toucher le plus grand nombre, un dispositif de communication d\u00e9partemental est d\u00e9ploy\u00e9 pour cette<br \/>\ncampagne : diffusion au cin\u00e9ma, diffusion sur les r\u00e9seaux sociaux d\u2019\u00c9vodia, encarts dans la presse et m\u00eame un spot radio.<\/p>\n<h3>Plombi\u00e8res-les-Bains, terre de tournage<\/h3>\n<p>L\u2019enti\u00e8ret\u00e9 de cette nouvelle campagne de communication a \u00e9t\u00e9 tourn\u00e9e \u00e0 Plombi\u00e8res-les-Bains : au g\u00eete du<br \/>\nFaing de Bray et au Broc\u2019Art bar. Les Vosges ont donc \u00e9t\u00e9 mises \u00e0 l\u2019honneur avec cette campagne, faisant de<br \/>\nPlombi\u00e8res une terre de tournage. Le savoir-faire des Vosgiens a \u00e9galement \u00e9t\u00e9 mis en valeur avec des<br \/>\nfigurants locaux et la maquilleuse Romarimontaine : Sylvie Aux Doigts de F\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette semaine, \u00c9vodia a lanc\u00e9 la deuxi\u00e8me saison de sa campagne de communication \u00ab Tri story \u00bb autour de l\u2019erreur [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":122679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,16,5],"tags":[],"class_list":["post-122721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-environnement","category-vosges"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evodia lance la deuxi\u00e8me saison de la web-s\u00e9rie \u00ab Tri story \u00bb - Epinal Info<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vosgesinfo.fr\/epinalinfo\/?p=122721\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Evodia lance la deuxi\u00e8me saison de la web-s\u00e9rie \u00ab Tri story \u00bb - Epinal Info\" \/>\n<meta name=\"twitter:description\" content=\"Cette semaine, \u00c9vodia a lanc\u00e9 la deuxi\u00e8me saison de sa campagne de communication \u00ab Tri story \u00bb autour de l\u2019erreur [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/3\/2024\/10\/thumbnail-photo-premium.png\" \/>\n<meta name=\"twitter:creator\" content=\"@VosgesInfo88\" \/>\n<meta name=\"twitter:site\" content=\"@VosgesInfo88\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"C.K.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vosgesinfo.fr\/epinalinfo\/?p=122721#article\",\"isPartOf\":{\"@id\":\"https:\/\/vosgesinfo.fr\/epinalinfo\/?p=122721\"},\"author\":{\"name\":\"C.K.\",\"@id\":\"https:\/\/vosgesinfo.fr\/epinalinfo\/#\/schema\/person\/6f9a650eeea99d969b6c4ab78fccbe81\"},\"headline\":\"Evodia lance la deuxi\u00e8me saison de la web-s\u00e9rie \u00ab Tri story \u00bb\",\"datePublished\":\"2024-10-11T05:00:27+00:00\",\"dateModified\":\"2024-10-09T07:41:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vosgesinfo.fr\/epinalinfo\/?p=122721\"},\"wordCount\":533,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/vosgesinfo.fr\/epinalinfo\/#organization\"},\"image\":{\"@id\":\"https:\/\/vosgesinfo.fr\/epinalinfo\/?p=122721#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/3\/2024\/10\/thumbnail-photo-premium.png\",\"articleSection\":[\"A la Une\",\"Environnement\",\"Vosges\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vosgesinfo.fr\/epinalinfo\/?p=122721#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vosgesinfo.fr\/epinalinfo\/?p=122721\",\"url\":\"https:\/\/vosgesinfo.fr\/epinalinfo\/?p=122721\",\"name\":\"Evodia lance la deuxi\u00e8me saison de la web-s\u00e9rie \u00ab Tri story \u00bb - 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