{"id":131926,"date":"2025-05-16T19:00:15","date_gmt":"2025-05-16T17:00:15","guid":{"rendered":"https:\/\/vosgesinfo.fr\/epinalinfo\/?p=131926"},"modified":"2025-05-16T18:51:54","modified_gmt":"2025-05-16T16:51:54","slug":"quai-alpha-et-la-region-grand-est-lancent-officiellement-le-dispositif-content-factory-aupres-de-12-entreprises-vosgiennes","status":"publish","type":"post","link":"https:\/\/vosgesinfo.fr\/epinalinfo\/2025\/05\/quai-alpha-et-la-region-grand-est-lancent-officiellement-le-dispositif-content-factory-aupres-de-12-entreprises-vosgiennes\/","title":{"rendered":"Quai Alpha et la R\u00e9gion Grand Est lancent officiellement le dispositif \u00ab Content Factory \u00bb aupr\u00e8s de 12 entreprises vosgiennes"},"content":{"rendered":"<p class=\"\" data-start=\"562\" data-end=\"915\"><a href=\"https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/3\/2024\/08\/201811quai-alpha-epinal-2-copie.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-80108\" src=\"https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/3\/2024\/08\/201811quai-alpha-epinal-2-copie.jpg\" alt=\"\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/3\/2024\/08\/201811quai-alpha-epinal-2-copie.jpg 2560w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/3\/2024\/08\/201811quai-alpha-epinal-2-copie-300x225.jpg 300w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/3\/2024\/08\/201811quai-alpha-epinal-2-copie-1024x768.jpg 1024w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/3\/2024\/08\/201811quai-alpha-epinal-2-copie-768x576.jpg 768w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/3\/2024\/08\/201811quai-alpha-epinal-2-copie-1536x1152.jpg 1536w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/3\/2024\/08\/201811quai-alpha-epinal-2-copie-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>C\u2019est dans les locaux de Quai Alpha qu\u2019a \u00e9t\u00e9 officiellement lanc\u00e9 le dispositif <strong data-start=\"671\" data-end=\"694\">\u00ab Content Factory \u00bb<\/strong>, un programme innovant d\u2019accompagnement d\u00e9di\u00e9 \u00e0 12 entreprises vosgiennes, en pr\u00e9sence de <strong data-start=\"785\" data-end=\"805\">M. Claude STURNI<\/strong>, Vice-Pr\u00e9sident de la R\u00e9gion Grand Est d\u00e9l\u00e9gu\u00e9 au d\u00e9veloppement \u00e9conomique, \u00e0 la recherche et \u00e0 l&rsquo;innovation.<\/p>\n<p class=\"\" data-start=\"917\" data-end=\"1172\">Port\u00e9 conjointement par <strong data-start=\"941\" data-end=\"955\">Quai Alpha<\/strong> et la <strong data-start=\"962\" data-end=\"982\">R\u00e9gion Grand Est<\/strong>, ce dispositif strat\u00e9gique vise \u00e0 renforcer la capacit\u00e9 des entreprises \u00e0 affronter les d\u00e9fis num\u00e9riques et commerciaux actuels gr\u00e2ce \u00e0 une <strong data-start=\"1123\" data-end=\"1171\">strat\u00e9gie de contenu sur mesure et innovante<\/strong>.<\/p>\n<h3 class=\"\" data-start=\"1174\" data-end=\"1220\">Un accompagnement sur mesure jusqu\u2019en 2026<\/h3>\n<p class=\"\" data-start=\"1222\" data-end=\"1599\">Les 12 entreprises s\u00e9lectionn\u00e9es, repr\u00e9sentatives de la diversit\u00e9 du tissu \u00e9conomique vosgien, b\u00e9n\u00e9ficieront jusqu\u2019en <strong data-start=\"1340\" data-end=\"1354\">avril 2026<\/strong> d\u2019un accompagnement intensif men\u00e9 par les \u00e9quipes de Quai Alpha. Cet accompagnement se traduira par la co-construction et la mise en \u0153uvre de <strong data-start=\"1497\" data-end=\"1543\">strat\u00e9gies de contenu digital performantes<\/strong>, adapt\u00e9es aux besoins sp\u00e9cifiques de chaque entreprise.<\/p>\n<h3 class=\"\" data-start=\"1601\" data-end=\"1638\">Pourquoi la \u00ab Content Factory \u00bb ?<\/h3>\n<p class=\"\" data-start=\"1640\" data-end=\"2008\">Dans un contexte de digitalisation acc\u00e9l\u00e9r\u00e9e, la ma\u00eetrise des contenus num\u00e9riques devient un levier strat\u00e9gique essentiel pour la croissance et la comp\u00e9titivit\u00e9. Le dispositif \u00ab Content Factory \u00bb r\u00e9pond \u00e0 cette n\u00e9cessit\u00e9 en s\u2019inscrivant dans les <strong data-start=\"1886\" data-end=\"1939\">parcours de transformation de la R\u00e9gion Grand Est<\/strong>, qui soutient activement les PME et TPE dans leur mutation digitale.<\/p>\n<p class=\"\" data-start=\"2010\" data-end=\"2065\">Ce programme structur\u00e9 comprend plusieurs \u00e9tapes cl\u00e9s :<\/p>\n<ul data-start=\"2067\" data-end=\"2685\">\n<li class=\"\" data-start=\"2067\" data-end=\"2206\">\n<p class=\"\" data-start=\"2069\" data-end=\"2206\"><strong data-start=\"2069\" data-end=\"2110\">Sensibilisation aux enjeux du contenu<\/strong> : Comprendre le r\u00f4le strat\u00e9gique des contenus dans la visibilit\u00e9 et la performance commerciale.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2207\" data-end=\"2334\">\n<p class=\"\" data-start=\"2209\" data-end=\"2334\"><strong data-start=\"2209\" data-end=\"2234\">Diagnostic approfondi<\/strong> : \u00c9valuer la maturit\u00e9 num\u00e9rique, le positionnement marketing et les objectifs de chaque entreprise.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2335\" data-end=\"2452\">\n<p class=\"\" data-start=\"2337\" data-end=\"2452\"><strong data-start=\"2337\" data-end=\"2371\">Feuille de route personnalis\u00e9e<\/strong> : D\u00e9finir des plans d\u2019action concrets, mesurables et adapt\u00e9s \u00e0 chaque structure.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2453\" data-end=\"2577\">\n<p class=\"\" data-start=\"2455\" data-end=\"2577\"><strong data-start=\"2455\" data-end=\"2492\">Production de contenus de qualit\u00e9<\/strong> : R\u00e9alisation de vid\u00e9os, articles, motion design, et photographies professionnelles.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2578\" data-end=\"2685\">\n<p class=\"\" data-start=\"2580\" data-end=\"2685\"><strong data-start=\"2580\" data-end=\"2605\">Suivi et optimisation<\/strong> : Mesurer les performances et ajuster les actions pour maximiser les r\u00e9sultats.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"2687\" data-end=\"2734\">Des b\u00e9n\u00e9fices concrets pour les entreprises<\/h3>\n<p class=\"\" data-start=\"2736\" data-end=\"2814\">Les entreprises accompagn\u00e9es tireront de nombreux avantages de ce dispositif :<\/p>\n<ul data-start=\"2816\" data-end=\"3258\">\n<li class=\"\" data-start=\"2816\" data-end=\"2914\">\n<p class=\"\" data-start=\"2818\" data-end=\"2914\"><strong data-start=\"2818\" data-end=\"2854\">Mont\u00e9e en comp\u00e9tence des \u00e9quipes<\/strong> : Formation aux outils et m\u00e9thodes du marketing de contenu.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2915\" data-end=\"3030\">\n<p class=\"\" data-start=\"2917\" data-end=\"3030\"><strong data-start=\"2917\" data-end=\"2960\">Accompagnement strat\u00e9gique personnalis\u00e9<\/strong> : \u00c9laboration d\u2019une strat\u00e9gie claire avec indicateurs de performance.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3031\" data-end=\"3145\">\n<p class=\"\" data-start=\"3033\" data-end=\"3145\"><strong data-start=\"3033\" data-end=\"3074\">Production de contenus professionnels<\/strong> : Valorisation de la marque employeur, de l\u2019offre et des savoir-faire.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3146\" data-end=\"3258\">\n<p class=\"\" data-start=\"3148\" data-end=\"3258\"><strong data-start=\"3148\" data-end=\"3188\">Suivi rigoureux et r\u00e9sultats mesur\u00e9s<\/strong> : Pilotage continu pour assurer un retour sur investissement optimal.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"3260\" data-end=\"3303\">Une initiative au service du territoire<\/h3>\n<p class=\"\" data-start=\"3305\" data-end=\"3539\">Cette d\u00e9marche t\u00e9moigne de la volont\u00e9 partag\u00e9e de <strong data-start=\"3355\" data-end=\"3395\">Quai Alpha et de la R\u00e9gion Grand Est<\/strong> d\u2019accompagner les entreprises locales dans leur d\u00e9veloppement num\u00e9rique et d\u2019ancrer durablement <strong data-start=\"3492\" data-end=\"3538\">l\u2019innovation au c\u0153ur du territoire vosgien<\/strong>.<\/p>\n<p class=\"\" data-start=\"3541\" data-end=\"3699\">Pour d\u00e9couvrir le dispositif et suivre les entreprises accompagn\u00e9es :<br data-start=\"3610\" data-end=\"3613\" \/>\ud83d\udc49 <strong data-start=\"3616\" data-end=\"3699\"><a class=\"\" href=\"http:\/\/www.quai-alpha.com\/content-factory\" target=\"_new\" rel=\"noopener\" data-start=\"3618\" data-end=\"3697\">www.quai-alpha.com\/content-factory<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est dans les locaux de Quai Alpha qu\u2019a \u00e9t\u00e9 officiellement lanc\u00e9 le dispositif \u00ab Content Factory \u00bb, un programme innovant [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":80108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24,5],"tags":[],"class_list":["post-131926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-epinal","category-vosges"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quai Alpha et la R\u00e9gion Grand Est lancent officiellement le dispositif \u00ab Content Factory \u00bb aupr\u00e8s de 12 entreprises vosgiennes - Epinal Info<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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