{"id":139835,"date":"2026-02-18T07:05:18","date_gmt":"2026-02-18T06:05:18","guid":{"rendered":"https:\/\/vosgesinfo.fr\/epinalinfo\/?p=139835"},"modified":"2026-02-17T09:07:03","modified_gmt":"2026-02-17T08:07:03","slug":"les-voivres-des-opticiens-plongent-au-coeur-de-la-fabrication-chez-inbo","status":"publish","type":"post","link":"https:\/\/vosgesinfo.fr\/epinalinfo\/2026\/02\/les-voivres-des-opticiens-plongent-au-coeur-de-la-fabrication-chez-inbo\/","title":{"rendered":"Les Voivres – Des opticiens plongent au c\u0153ur de la fabrication chez In\u2019B\u00f4"},"content":{"rendered":"
\"\"<\/a>

photo In B\u00f4<\/p><\/div>\n

Les 22 et 23 mars prochains, l\u2019atelier d\u2019In’B\u00f4<\/span><\/span>, nich\u00e9 \u00e0 Les Voivres<\/span><\/span>, accueillera des opticiens venus de toute la France pour une immersion peu commune. Pendant deux jours, ces professionnels quitteront leur r\u00f4le habituel pour enfiler celui de fabricant et concevoir, de leurs propres mains, une monture en bois.<\/strong><\/h2>\n

Une marque ancr\u00e9e dans les Vosges<\/h3>\n

Fond\u00e9e en 2013 au c\u0153ur des Vosges, In\u2019B\u00f4 s\u2019est sp\u00e9cialis\u00e9e dans la cr\u00e9ation de lunettes en bois, en valorisant un savoir-faire artisanal et une production locale. Ce qui n\u2019\u00e9tait au d\u00e9part qu\u2019un projet entrepreneurial engag\u00e9 est devenu une entreprise reconnue, r\u00e9unissant aujourd\u2019hui une trentaine de collaborateurs et un r\u00e9seau de plus de 800 opticiens partenaires \u00e0 travers le pays.<\/p>\n

Cette croissance s\u2019est construite autour d\u2019une conviction forte : remettre la fabrication au centre du produit et cr\u00e9er un lien direct entre ceux qui con\u00e7oivent et ceux qui conseillent.<\/p>\n

Deux jours pour devenir lunetier<\/h3>\n

Durant ce workshop, les opticiens d\u00e9couvrent chaque \u00e9tape de fabrication : s\u00e9lection du bois, fa\u00e7onnage, assemblage, finitions\u2026 Une immersion compl\u00e8te qui r\u00e9v\u00e8le la pr\u00e9cision et l\u2019exigence n\u00e9cessaires \u00e0 la r\u00e9alisation d\u2019une monture.<\/p>\n

Loin d\u2019une simple d\u00e9monstration, l\u2019exp\u00e9rience est participative. Chaque professionnel repart avec une pi\u00e8ce unique, fruit de son propre travail. Cette approche concr\u00e8te leur permet de comprendre intimement la technicit\u00e9 et le temps investis dans chaque mod\u00e8le.<\/p>\n

Une autre mani\u00e8re de parler du produit<\/h3>\n

De retour en magasin, cette exp\u00e9rience change profond\u00e9ment la fa\u00e7on dont les opticiens pr\u00e9sentent les lunettes \u00e0 leurs clients. Ayant v\u00e9cu le processus de l\u2019int\u00e9rieur, ils peuvent raconter l\u2019histoire du produit avec authenticit\u00e9, pr\u00e9cision et enthousiasme.<\/p>\n

Les participants aux pr\u00e9c\u00e9dentes \u00e9ditions constatent d\u2019ailleurs un impact positif sur leur activit\u00e9. Mais au-del\u00e0 des r\u00e9sultats commerciaux, c\u2019est surtout la relation au produit qui \u00e9volue : elle devient plus incarn\u00e9e, plus transparente.<\/p>\n

Plus qu\u2019un \u00e9v\u00e9nement, une vision<\/h3>\n

Ces journ\u00e9es sont \u00e9galement des temps d\u2019\u00e9change privil\u00e9gi\u00e9s entre opticiens et \u00e9quipe de fabrication. Elles favorisent la discussion, le partage d\u2019exp\u00e9riences et la compr\u00e9hension mutuelle des enjeux du terrain comme de l\u2019atelier.<\/p>\n

L\u2019objectif n\u2019est pas de promouvoir une collection ou d\u2019augmenter les commandes. Il s\u2019agit avant tout de transmettre un savoir-faire et de faire vivre la r\u00e9alit\u00e9 de la production. Une d\u00e9marche collaborative et sinc\u00e8re, fid\u00e8le \u00e0 l\u2019esprit d\u2019In\u2019B\u00f4 : rapprocher ceux qui fabriquent de ceux qui conseillent, pour redonner du sens au produit.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les 22 et 23 mars prochains, l\u2019atelier d\u2019In’B\u00f4, nich\u00e9 \u00e0 Les Voivres, accueillera des opticiens venus de toute la France […]<\/p>\n","protected":false},"author":52,"featured_media":139836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,8,24,10,5],"tags":[],"class_list":["post-139835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-economie","category-epinal","category-societe","category-vosges"],"acf":[],"yoast_head":"\nLes Voivres - Des opticiens plongent au c\u0153ur de la fabrication chez In\u2019B\u00f4 - Epinal Info<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vosgesinfo.fr\/epinalinfo\/2026\/02\/les-voivres-des-opticiens-plongent-au-coeur-de-la-fabrication-chez-inbo\/\" \/>\n<meta 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