{"id":81220,"date":"2019-02-08T09:20:09","date_gmt":"2019-02-08T08:20:09","guid":{"rendered":"https:\/\/vosgesinfo.fr\/epinalinfo\/2019\/02\/51-cellules-commerciales-vacantes-centre-ville-depinal\/"},"modified":"2019-02-08T09:20:09","modified_gmt":"2019-02-08T08:20:09","slug":"51-cellules-commerciales-vacantes-centre-ville-depinal","status":"publish","type":"post","link":"https:\/\/vosgesinfo.fr\/epinalinfo\/2019\/02\/51-cellules-commerciales-vacantes-centre-ville-depinal\/","title":{"rendered":"51 cellules commerciales vacantes au centre-ville d\u2019Epinal"},"content":{"rendered":"<div id=\"attachment_148394\" style=\"width: 4906px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/epinalinfos.fr\/2019\/01\/epinal-coup-denvoi-soldes-dhiver-mercredi\/centre-ville-epinal-soldes-9\/\" rel=\"attachment wp-att-148394\"><img decoding=\"async\" aria-describedby=\"caption-attachment-148394\" class=\"size-full wp-image-148394\" src=\"\/2019\/01\/centre-ville-epinal-soldes-9.jpg\" alt=\"(photographie d'archives)\" width=\"4896\" height=\"3264\" \/><\/a><p id=\"caption-attachment-148394\" class=\"wp-caption-text\">(photographie d&rsquo;archives)<\/p><\/div>\n<h2><span style=\"font-size: 14pt;\">Ce jeudi soir, lors du dernier conseil municipal, les \u00e9lus se sont pench\u00e9s sur la mission manager de centre-ville. Les conseillers municipaux ont d\u00e9cid\u00e9 de reconduire la mission manager de centre-ville pour 3 ans. Le taux de vacance est pass\u00e9 de 14,9% au d\u00e9marrage de la mission \u00e0 9,56% au 31 d\u00e9cembre 2018.<\/span><\/h2>\n<p>D\u00e8s 2015, une \u00e9tude command\u00e9e \u00e0 la Chambre de commerce et d\u2019industrie avait permis de dresser un \u00e9tat des lieux du commerce sur Epinal.<\/p>\n<p><em>\u00ab\u00a0Cette \u00e9tude nous avait permis de comprendre que le d\u00e9veloppement inexorable du e-commerce impacterait progressivement le commerce de proximit\u00e9 au fil des ans ( avec des projections mentionnant que 25% des achats se feraient en ligne en 2020), tout en relevant que le centre-ville restait une destination privil\u00e9gi\u00e9e pour faire ses achats\u00a0\u00bb<\/em> explique Patrick Nardin, le premier adjoint au maire d\u2019Epinal.<\/p>\n<h3><strong>Chiffre d\u2019affaires r\u00e9alis\u00e9 \u00e0 Epinal\u00a0: 318 millions d\u2019euros<\/strong><\/h3>\n<p><em>\u00ab\u00a0Le chiffre d\u2019affaires r\u00e9alis\u00e9 \u00e0 Epinal est cons\u00e9quent\u00a0: il est de 318 millions d\u2019euros et ce, alors m\u00eame que le potentiel de consommation estim\u00e9 pour les seuls spinaliens est de 195 millions d\u2019euros\u00a0; ce qui d\u00e9montre que la ville attire bien au-del\u00e0 du territoire communal, sur toute la zone des Vosges centrales qui repr\u00e9sente plus de 356\u00a0000 habitants\u00a0\u00bb<\/em> poursuit-il.<\/p>\n<h3><strong>Le co\u00fbt de la mission\u00a0: 40 800 euros par an<\/strong><\/h3>\n<p>C\u2019est sur ce diagnostic, que la ville avait pris l\u2019initiative de constituer un comit\u00e9 de pilotage pour lancer une mission manager de centre-ville. La prestation a \u00e9t\u00e9 confi\u00e9e \u00e0 la CCI des Vosges et \u00e9tait factur\u00e9e 40 800 euros par an, dont 21\u00a0000 euros pris en charge par la ville. La mission manager de centre-ville a d\u00e9but\u00e9 le 1<sup>er<\/sup> janvier 2016 et s\u2019est achev\u00e9 au 31 d\u00e9cembre dernier apr\u00e8s 3 ans.<\/p>\n<h3><strong>Le taux de vacance est de 9,56% au centre-ville d\u2019Epinal<\/strong><\/h3>\n<p>Le taux de vacance dans les commerces du centre-ville est pass\u00e9 de 14,9% au d\u00e9marrage de la mission \u00e0 9,56% au 31 d\u00e9cembre 2018. Ce taux passe \u00e0 7,52% si on ne prend pas en compte la Galerie Saint-Nicolas. Cela repr\u00e9sente donc 533 cellules commerciales occup\u00e9es et 51 vacantes sur le p\u00e9rim\u00e8tre d\u2019action de la mission manager de centre-ville.<\/p>\n<p>Compar\u00e9 au niveau national o\u00f9 le taux de vacances moyen des centres-villes des villes moyennes atteint aujourd\u2019hui 12%, le centre-ville d\u2019Epinal a su inverser la tendance.<\/p>\n<p>Chaque ann\u00e9e a vu un manager de centre-ville diff\u00e9rent\u00a0: Franck Dini, puis Kim Tran et enfin Evelyne Seguin. Les trois managers ont r\u00e9alis\u00e9 258 diagnostics. Le prochain manager sera recrut\u00e9 prochainement. Il aura pour mission de \u00a0moderniser le foncier commercial et de d\u00e9velopper le digital.<\/p>\n<p><em>\u00ab\u00a0Le futur manager doit ainsi permettre d\u2019identifier des p\u00e9rim\u00e8tres prioritaires de traitement de la vacance commerciale.\u00a0\u00bb<\/em> poursuit Patrick Nardin. L\u2019objectif\u00a0: attirer de nouveaux commerces dits \u00ab\u00a0locomotives\u00a0\u00bb et permettre le d\u00e9veloppement de certaines activit\u00e9s.<\/p>\n<h3><strong>D\u00e9velopper le click and collect \u00e0 Epinal<\/strong><\/h3>\n<p>Autre objectif\u00a0: d\u00e9velopper le click and collect. \u00ab\u00a0Il faudra d\u00e9velopper le click and collect pour favoriser le lien avec le commerce physique, ou livraison \u00e0 domicile pour favoriser le lien avec le consommateur\u00a0\u00bb note Patrick Nardin. La start-up PLEASE propose de livrer ses clients \u00e0 v\u00e9lo \u00e0 Epinal. Ce qui permet le d\u00e9veloppement d\u2019un nouveau canal de distribution pour les restaurants spinaliens.<\/p>\n<h3><strong>La galerie Saint-Nicolas et son devenir <\/strong><\/h3>\n<p>La galerie Saint-Nicolas sera ainsi \u00e9tudi\u00e9e. La ville va d\u00e9velopper un partenariat avec l\u2019EPARECA qui est un \u00e9tablissement public sp\u00e9cialis\u00e9 dans la requalification de foncier, depuis l\u2019acquisition jusqu\u2019\u00e0 la commercialisation) pour r\u00e9fl\u00e9chir \u00e0 son devenir.<\/p>\n<p>Un p\u00e9rim\u00e8tre n\u00e9cessitant une requalification en logement sera aussi \u00e9tudi\u00e9. Des secteurs comme la rue de Nancy ou la rue Notre Dame de Lorette pourraient \u00eatre concern\u00e9s.<\/p>\n<p>C.K.N.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce jeudi soir, lors du dernier conseil municipal, les \u00e9lus se sont pench\u00e9s sur la mission manager de centre-ville. Les [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":81221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,8,24],"tags":[13486,1160,70,1716,12427,13487,75],"class_list":["post-81220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-economie","category-epinal","tag-cellule-commerciale","tag-centre-ville","tag-epinal","tag-magasins","tag-manager-de-centre-ville","tag-taux-de-vacance","tag-vosges"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>51 cellules commerciales vacantes au centre-ville d\u2019Epinal - Epinal Info<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vosgesinfo.fr\/epinalinfo\/2019\/02\/51-cellules-commerciales-vacantes-centre-ville-depinal\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"51 cellules commerciales vacantes au centre-ville d\u2019Epinal - Epinal Info\" \/>\n<meta name=\"twitter:description\" content=\"Ce jeudi soir, lors du dernier conseil municipal, les \u00e9lus se sont pench\u00e9s sur la mission manager de centre-ville. 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