{"id":85843,"date":"2021-02-26T16:56:40","date_gmt":"2021-02-26T15:56:40","guid":{"rendered":"https:\/\/vosgesinfo.fr\/epinalinfo\/2021\/02\/digitalisation-commerces-signature-de-conventions-ente-cci-vosges-communes-depinal-thaon-8\/"},"modified":"2021-02-26T16:56:40","modified_gmt":"2021-02-26T15:56:40","slug":"digitalisation-commerces-signature-de-conventions-ente-cci-vosges-communes-depinal-thaon-8","status":"publish","type":"post","link":"https:\/\/vosgesinfo.fr\/epinalinfo\/2021\/02\/digitalisation-commerces-signature-de-conventions-ente-cci-vosges-communes-depinal-thaon-8\/","title":{"rendered":"Digitalisation des commerces : signature de conventions entre la CCI des Vosges et les communes d\u2019\u00c9pinal et Thaon"},"content":{"rendered":"<p><a href=\"https:\/\/epinalinfos.fr\/2021\/02\/digitalisation-commerces-signature-de-conventions-ente-cci-vosges-communes-depinal-thaon\/dsc_1149\/\" rel=\"attachment wp-att-183718\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-183718\" src=\"\/2021\/02\/DSC_1149-800x533.jpg\" alt=\"DSC_1149\" width=\"800\" height=\"533\" \/><\/a><\/p>\n<p>Une premi\u00e8re dans le Grand-Est<\/p>\n<p>Pour favoriser la \u00ab\u00a0digitalisation\u00a0\u00bb des commerces, les communes d\u2019Epinal et de Thaon-les-Vosges font appel aux services de la CCI des Vosges. Des conventions de partenariat ont \u00e9t\u00e9 sign\u00e9es ce vendredi apr\u00e8s-midi au Quai Alpha, par G\u00e9rard Claudel, pr\u00e9sident de la CCI des Vosges, Patrick Nardin, maire d\u2019Epinal, et C\u00e9dric Haxaire, maire de Thaon-les-Vosges.<\/p>\n<p>L\u2019objectif de ces deux conventions de partenariat est de sensibiliser et d\u2019accompagner collectivement les commerces et entreprises touristiques locales dans leur formation num\u00e9rique. Comme l\u2019a rappel\u00e9 G\u00e9rard Claudel, pr\u00e9sident de la CCI des Vosges, ces signatures repr\u00e9sentent une premi\u00e8re dans le Grand-Est, les dossiers d\u2019Epinal et de Thaon-les-Vosges ayant \u00e9t\u00e9 les premiers d\u00e9pos\u00e9s. L\u2019accompagnement va se d\u00e9cliner en deux grands axes.<\/p>\n<p>D\u2019une part, il s\u2019agit d\u2019apporter des ressources \u00e0 la collectivit\u00e9, lui permettant de d\u00e9finir ou d\u2019affiner sa strat\u00e9gie de d\u00e9veloppement et d\u2019adaptation au commerce. Cela passe par la r\u00e9alisation d\u2019\u00e9tudes des flux commerciaux, de l\u2019attractivit\u00e9 du territoire et de l\u2019\u00e9vasion commerciale, pour parvenir \u00e0 une \u00e9valuation de la performance commerciale du territoire. En compl\u00e9ment de ces \u00e9l\u00e9ments macro\u00e9conomiques, des \u00e9tudes beaucoup plus cibl\u00e9es seront r\u00e9alis\u00e9es en fonction des besoins, afin d\u2019analyser le potentiel commercial d\u2019une zone g\u00e9ographique variable (une adresse pr\u00e9cise, une rue, un quartier, ou un zone commerciale).<\/p>\n<p>Le deuxi\u00e8me axe consiste \u00e0 sensibiliser et accompagner les commer\u00e7ants et entreprises touristiques du territoire, \u00e0 travers l\u2019organisation de plusieurs r\u00e9unions et \u00e9v\u00e9nements d\u00e9di\u00e9s\u00a0: t\u00e9moignage de TPE ayant r\u00e9alis\u00e9 et r\u00e9ussi leur transformation digitale et ateliers sp\u00e9cifiques en fonction des probl\u00e9matiques locales. Un \u00e9v\u00e9nement maheur, appel\u00e9 \u00ab\u00a0Digital Days\u00a0\u00bb est \u00e9galement pr\u00e9vu, d\u00e8s que la situation sanitaire et r\u00e9glementaire li\u00e9e \u00e0 la crise de la Covid-19 le permettra. Cet \u00e9v\u00e9nement est destin\u00e9 \u00e0 rassembler et pr\u00e9senter des commer\u00e7ants aux m\u00e9thodes innovantes, ainsi que des startups qui d\u00e9veloppent des solutions num\u00e9riques.<\/p>\n<p>A l\u2019origine de ces partenariats se trouve le \u00ab\u00a0GEBA\u00a0\u00bb, pour \u00ab\u00a0Grand Est Business Act\u00a0\u00bb, un dispositif mis en place et financ\u00e9 par la R\u00e9gion Grand-Est. Le volet concernant la digitalisation des commerces et des TPE a \u00e9t\u00e9 con\u00e7u en lien avec la CCI Grand-Est. La CCI des Vosges a beaucoup contribu\u00e9, \u00e0 travers ses propositions, \u00e0 l\u2019\u00e9laboration de ce programme. Le Grand-Est finance les actions \u00e9voqu\u00e9es plus haut \u00e0 hauteur de 80\u00a0%. Les 20\u00a0% restants sont \u00e0 la charge de la collectivit\u00e9 locale. L\u2019ex\u00e9cution des actions est effectu\u00e9e, dans le cas de Thaon et Epinal, par la CCI des Vosges, et plus particuli\u00e8rement par la Quai Alpha, dont l\u2019expertise num\u00e9rique sera pr\u00e9cieuse pour sensibiliser et accompagner les entreprises locales.<\/p>\n<p>\u00ab\u00a0C\u2019est dans un contexte un peu particulier que l\u2019on signe cette convention\u00a0\u00bb, affirme Patrick Nardin, maire d\u2019Epinal. Un contexte marqu\u00e9 par une crise \u00e9conomique et sociale importante. \u00ab\u00a0Nous avons une \u00e9conomie qui souffre\u00a0\u00bb, notamment dans les secteurs de l\u2019h\u00f4tellerie, de la restauration. L\u2019objectif va \u00eatre d\u2019\u00ab\u00a0accompagner nos commer\u00e7ants \u00e0 prendre le virage du num\u00e9rique\u00a0\u00bb. Un virage que le maire estime \u00ab\u00a0indispensable\u00a0\u00bb. En effet, \u00ab\u00a0quand on regarde de pr\u00e8s l\u2019\u00e9volution du e-commerce\u00a0\u00bb, on observe son d\u00e9veloppement rapide, d\u00e8s avant la crise actuelle. \u00ab\u00a0Il s\u2019installe, et de toute fa\u00e7on ne reculera pas\u00a0\u00bb. Patrick Nardin \u00e9voque le cas des boutiques en ligne\u00a0: \u00ab\u00a0Un nouveau canal de distribution (\u2026) qui vient en compl\u00e9mentarit\u00e9 de la boutique physique\u00a0\u00bb.<\/p>\n<p>Outre le volet collectif des ces conventions, les TPE pourront b\u00e9n\u00e9ficier d\u2019aides individuelles dans leur digitalisation, \u00e0 travers un \u00e9tat des lieux complet de la maturit\u00e9 digitale de l\u2019entreprise, un accompagnement de sa mont\u00e9e en comp\u00e9tences en fonction des besoins d\u00e9finis en amont et une participation financi\u00e8re pouvant aller jusqu\u2019\u00e0 6000 euros, pour l\u2019acquisition et la prise en main de solutions num\u00e9riques. Toutes les informations sur ces mesures d\u2019accompagnement sur\u00a0<a href=\"http:\/\/www.vosges.cci.fr\/GEBA\" target=\"_blank\" rel=\"noopener\">www.vosges.cci.fr\/GEBA<\/a><\/p>\n<div>\n<div dir=\"ltr\">\n<div dir=\"ltr\">\n<div>C\u00e9dric Drevet<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une premi\u00e8re dans le Grand-Est Pour favoriser la \u00ab\u00a0digitalisation\u00a0\u00bb des commerces, les communes d\u2019Epinal et de Thaon-les-Vosges font appel aux [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":85864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,5],"tags":[],"class_list":["post-85843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-vosges"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digitalisation des commerces : signature de conventions entre la CCI des Vosges et les communes d\u2019\u00c9pinal et Thaon - 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