{"id":86071,"date":"2021-03-05T07:58:53","date_gmt":"2021-03-05T06:58:53","guid":{"rendered":"https:\/\/vosgesinfo.fr\/epinalinfo\/2021\/03\/de-nouveaux-outils-digitaux-deployes-reseau-de-bus-imagine-7\/"},"modified":"2021-03-05T07:58:53","modified_gmt":"2021-03-05T06:58:53","slug":"de-nouveaux-outils-digitaux-deployes-reseau-de-bus-imagine-7","status":"publish","type":"post","link":"https:\/\/vosgesinfo.fr\/epinalinfo\/2021\/03\/de-nouveaux-outils-digitaux-deployes-reseau-de-bus-imagine-7\/","title":{"rendered":"De nouveaux outils digitaux d\u00e9ploy\u00e9s sur le r\u00e9seau de bus \u00ab Imagine \u00bb"},"content":{"rendered":"\n

En quelques ann\u00e9es, l\u2019essor du digital a entra\u00een\u00e9 une r\u00e9volution des modes de vie urbains. Le secteur des transports publics est aujourd\u2019hui en pleine mutation, op\u00e9rant sa propre transformation pour r\u00e9pondre aux nouveaux besoins et attendes des clients usagers. Depuis 2019, \u00ab\u00a0Imagine\u00a0\u00bb se modernise, et notamment avec des outils num\u00e9riques.<\/b><\/p>\n

Gr\u00e2ce \u00e0 la mobilit\u00e9 connect\u00e9e, l\u2019objectif de la Communaut\u00e9 d\u2019Agglom\u00e9ration d\u2019\u00c9pinal (CAE) est de proposer \u00e0 ses clients usagers \u00ab\u00a0un parcours \u00e0 la fois fluide, sans couture et sur-mesure\u00a0\u00bb. Michel Heinrich, Pr\u00e9sident de la CAE, affiche comme objectif de \u00ab\u00a0faire en sorte qu\u2019un maximum d\u2019usagers utilise les transports en commun\u00a0\u00bb. Ces derni\u00e8res ann\u00e9es, le nombre d\u2019utilisateurs du r\u00e9seau a augment\u00e9. \u00ab\u00a0Une \u00e9volution qui est tout \u00e0 fait remarquable\u00a0\u00bb. Pour amplifier cette tendance et am\u00e9liorer le fonctionnement, le service propos\u00e9 \u00e9volue. \u00ab\u00a0On s\u2019appuie beaucoup sur le digital, le num\u00e9rique\u00a0\u00bb. Il s\u2019agit d\u2019accompagner, simplifier, fluidifier, et aider l\u2019usager avant, pendant et apr\u00e8s son trajet, via des outils digitaux. Ces outils s\u2019ajoutent mais ne se substituent cependant pas \u00e0 l\u2019accueil et \u00e0 la vente physiques, assur\u00e9s par le personnel \u00e0 l\u2019Espace Imagine, les conducteurs et les 10 d\u00e9positaires du r\u00e9seau \u00ab\u00a0Imagine\u00a0\u00bb. Ainsi, \u00ab\u00a0l\u2019humain reste au c\u0153ur de notre organisation\u00a0\u00bb, affirme Patrick Nardin, Maire d\u2019\u00c9pinal et Conseiller d\u00e9l\u00e9gu\u00e9 aux mobilit\u00e9s. \u00ab\u00a0On se devait d\u2019\u00eatre au rendez-vous de la digitalisation\u00a0\u00bb<\/p>\n

Voici un aper\u00e7u des diff\u00e9rents outils connect\u00e9s aujourd\u2019hui pr\u00e9sents sur le r\u00e9seau Imagine\u00a0:<\/p>\n

Une \u00ab\u00a0e-boutique\u00a0\u00bb pour l\u2019achat de titres de transport<\/p>\n

Le client peut acheter ses titres de transport depuis l\u2019e-boutique disponible sur imaginelebus.com<\/a>. La plupart des titres de la gamme tarifaire sont disponibles\u00a0: le ticket Unit\u00e9, le Pass 10 Voyages, l\u2019abonnement mensuel ou annuel. Pour acc\u00e9der \u00e0 la boutique en ligne, l\u2019utilisateur doit avoir une carte simplicit\u00e9, en cours de validit\u00e9. Son titre achet\u00e9 est disponible sur la carte 24 heures apr\u00e8s l\u2019achat. A ce jour, ce sont pr\u00e8s de 922 clients qui rechargent r\u00e9guli\u00e8rement leur Pass en ligne.<\/p>\n

Une application pour smartphones<\/strong><\/p>\n

Lanc\u00e9e \u00e0 la fin du premier confinement, en mai 2020, cette application vise \u00e0 limiter les achats en esp\u00e8ces et permettre aux usagers d\u2019acquitter leur place de bis \u00e0 bord. Ce syst\u00e8me fonctionne avec un smartphone et un QR Code appos\u00e9 sur le bus ou \u00e0 l\u2019int\u00e9rieur de celui ci. Le client scanne le code barre apr\u00e8s s\u2019\u00eatre inscrit sur l\u2019application mobile, en renseignant son num\u00e9ro de carte bancaire. Le titre de transport \u00e0 l\u2019unit\u00e9 est alors achet\u00e9 et activ\u00e9 pour un d\u00e9placement d\u2019une heure sur le r\u00e9seau.<\/p>\n

Il est \u00e9galement possible d\u2019acheter un stock de titres en une seule fois et de valider un nouveau QR Code \u00e0 chaque nouveau d\u00e9placement. Cette application permet \u00e9galement au client de suivre l\u2019heure d\u2019arriv\u00e9e des bus par ligne, de rep\u00e9rer l\u2019arr\u00eat le plus proche gr\u00e2ce \u00e0 la g\u00e9olocalisation de son smartphone et de recevoir des notifications sur les infos trafic ou actualit\u00e9 du r\u00e9seau. 630 personnes utilisent quotidiennement cette application. Environ 7,1\u00a0% des recettes r\u00e9alis\u00e9es par \u00ab\u00a0Imagine\u00a0\u00bb en janvier 2021 proviennent d\u2019achats en ligne, soit 1.5440 euros.<\/p>\n

Un syst\u00e8me de paiement par carte bancaire sans contact<\/strong><\/p>\n

A partir d\u2019avril 2021, le client pourra acquitter sa place en passant uniquement sa carte bancaire sans contact devant le validateur \u00e0 bord du bus. La valeur d\u2019un ticket unit\u00e9 sera d\u00e9bit\u00e9e de son compte et il aura la possibilit\u00e9 de se d\u00e9placer pendant une heure sur le r\u00e9seau \u00ab\u00a0Imagine\u00a0\u00bb. En cas de contr\u00f4le, la carte bancaire est le support \u00e0 pr\u00e9senter au contr\u00f4leur. Ce syst\u00e8me de paiement sera bien s\u00fbr conforme aux conditions juridiques ainsi qu\u2019au R\u00e8glement G\u00e9n\u00e9ral sur la Protection des Donn\u00e9es (RGPD).<\/p>\n

Des alertes gratuites par SMS<\/strong><\/p>\n

Il s\u2019agit d\u2019un syst\u00e8me d\u2019alerte SMS \u00ab\u00a0Info trafic\u00a0\u00bb ou \u00ab\u00a0Envenimement r\u00e9seau\u00a0\u00bb, mis en place depuis le 8 f\u00e9vrier dernier. Un service gratuit auquel le client souscrit depuis le site internet ou \u00e0 l\u2019espace Imagine, en s\u00e9lectionnant ses 3 lignes de bus favorites. D\u00e8s la premi\u00e8re semaine, 343 personnes se sont inscrites, en raison de l\u2019\u00e9pisode d\u2019intemp\u00e9ries qui a perturb\u00e9 le r\u00e9seau. Un service tr\u00e8s appr\u00e9ci\u00e9 notamment le matin avant les premiers passages des bus.<\/p>\n

Des bornes d\u2019informations<\/strong><\/p>\n

12 arr\u00eats \u00ab\u00a0Imagine\u00a0\u00bb sont d\u2019ores et d\u00e9j\u00e0 \u00e9quip\u00e9s de bornes d\u2019information voyageur \u00e0 affichage dynamique et \u00e0 rechargement solaire, indiquant le temps d\u2019attente du prochain bus. Ces 12 arr\u00eats ont \u00e9t\u00e9 choisi strat\u00e9giquement, ils sont situ\u00e9s sur des p\u00f4les particuli\u00e8rement fr\u00e9quent\u00e9s. Deux se situent aux 4 nations, deux autres \u00e0 la Gare, deux pr\u00e8s de l\u2019H\u00f4tel de Ville de Golbey, deux \u00e0 proximit\u00e9 de la mairie d\u2019Epinal. Une borne est install\u00e9e place Baudoin, une autre place des Vosges, une au pont Patch, et une autre au rond point de Chantraine. Deux autres bornes sont \u00e0 venir aux arr\u00eats du Nouvel H\u00f4pital d\u2019Epinal.<\/p>\n

CD<\/strong><\/p>\n

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