{"id":76333,"date":"2025-04-03T12:15:58","date_gmt":"2025-04-03T10:15:58","guid":{"rendered":"https:\/\/vosgesinfo.fr\/gerardmerinfo\/?p=76333"},"modified":"2025-04-03T09:27:45","modified_gmt":"2025-04-03T07:27:45","slug":"air-des-vosges-un-vent-de-supercherie-mais-un-vrai-coup-de-com","status":"publish","type":"post","link":"https:\/\/vosgesinfo.fr\/gerardmerinfo\/2025\/04\/air-des-vosges-un-vent-de-supercherie-mais-un-vrai-coup-de-com\/","title":{"rendered":"Air des Vosges, un vent de supercherie\u2026 mais un vrai coup de com\u2019"},"content":{"rendered":"<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td>\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<th valign=\"top\" width=\"100%\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/th>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/drone-logo-scaled.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-75988\" src=\"https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/drone-logo-1024x581.jpg\" alt=\"\" width=\"1024\" height=\"581\" srcset=\"https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/drone-logo-1024x581.jpg 1024w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/drone-logo-300x170.jpg 300w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/drone-logo-768x436.jpg 768w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/drone-logo-1536x872.jpg 1536w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/drone-logo-2048x1163.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td>\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<th valign=\"top\" width=\"100%\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"left\">\n<div>\n<div>Si vous avez cru \u00e0 l\u2019Air des Vosges, rassurez-vous : vous n\u2019\u00eates pas seuls. Pendant plusieurs jours, notre start-up fictive a fait souffler un vent d\u2019enthousiasme (et de scepticisme !) bien au-del\u00e0 des cr\u00eates vosgiennes.<\/div>\n<div>\nMais aujourd\u2019hui, il est temps de lever le voile sur ce projet un peu fou :<\/div>\n<p>&nbsp;<\/p>\n<div>Air des Vosges ne sera pas commercialis\u00e9.<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/th>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<div>\n<div><strong><a href=\"https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/bouteille-packshot.jpg\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-75983\" src=\"https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/bouteille-packshot-264x300.jpg\" alt=\"\" width=\"264\" height=\"300\" srcset=\"https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/bouteille-packshot-264x300.jpg 264w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/bouteille-packshot-902x1024.jpg 902w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/bouteille-packshot-768x872.jpg 768w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/bouteille-packshot-1353x1536.jpg 1353w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/bouteille-packshot.jpg 1472w\" sizes=\"(max-width: 264px) 100vw, 264px\" \/><\/a>Un poisson d\u2019avril sur la dur\u00e9e<\/strong>\n<\/div>\n<div>L\u2019id\u00e9e ? Prouver que notre territoire regorge de talents capables de cr\u00e9er, produire et diffuser un concept d\u2019envergure\u00a0en seulement deux semaines.<\/div>\n<div>\n<strong>Un hommage aux Vosges<\/strong>\n<\/div>\n<div>Ce projet n\u2019\u00e9tait pas qu\u2019une blague : il \u00e9tait surtout une\u00a0d\u00e9claration d\u2019amour au territoire. L\u2019Air des Vosges, qu\u2019il soit r\u00e9el ou imaginaire, est un symbole de notre savoir-faire, de notre cr\u00e9ativit\u00e9 et de notre capacit\u00e9 \u00e0 mobiliser une \u00e9nergie collective. Toutes les comp\u00e9tences utilis\u00e9es ont \u00e9t\u00e9 trouv\u00e9es sur le territoire en un temps \u00e9clair.\u00a0Les entreprises et personnalit\u00e9s partenaires ont jou\u00e9 le jeu avec entrain et un sourire en coin !<\/div>\n<div>\n<div>\n<div>Les chiffres parlent d\u2019eux-m\u00eames\n<\/div>\n<div>\n<img decoding=\"async\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/2714\/32.png\" alt=\"\u2714\" data-emoji=\"\u2714\" aria-label=\"\u2714\" \/> Des milliers de vues sur nos reels<\/div>\n<div>\n<img decoding=\"async\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/2714\/32.png\" alt=\"\u2714\" data-emoji=\"\u2714\" aria-label=\"\u2714\" \/> Des centaines de r\u00e9actions, commentaires et partages<\/div>\n<div>\n<img decoding=\"async\" class=\"an1\" draggable=\"false\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/16.0\/2714\/32.png\" alt=\"\u2714\" data-emoji=\"\u2714\" aria-label=\"\u2714\" \/> Un reportage TV et une visibilit\u00e9 presse inattendue<\/div>\n<div><a href=\"https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/bouteille-foret-scaled.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-75990\" src=\"https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/bouteille-foret-1024x572.jpg\" alt=\"\" width=\"1024\" height=\"572\" srcset=\"https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/bouteille-foret-1024x572.jpg 1024w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/bouteille-foret-300x168.jpg 300w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/bouteille-foret-768x429.jpg 768w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/bouteille-foret-1536x859.jpg 1536w, https:\/\/vosgesinfo.fr\/app\/uploads\/sites\/6\/2025\/03\/bouteille-foret-2048x1145.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div>\n<div>\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"left\">\n<div>\n<div><\/div>\n<div>Un projet 100% local,\u00a0men\u00e9 \u00e0 la vitesse du vent<br \/>\nEn 14 jours chrono, nous avons imagin\u00e9 et produit :<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">\n<div>\n<div>\u2022 Une identit\u00e9 de marque compl\u00e8te\u00a0(nom, logo, charte graphique)<br \/>\n\u2022 Un site web et des r\u00e9seaux sociaux anim\u00e9s<br \/>\n\u2022 Un packaging produit ultra cr\u00e9dible<br \/>\n\u2022 Une campagne de communication impactante\u00a0(vid\u00e9os, publicit\u00e9s)<br \/>\nUne couverture m\u00e9diatique locale\u00a0(Vosges TV, article de presse)<br \/>\n\u2022 Un r\u00e9seau de partenaires engag\u00e9s, pr\u00eats \u00e0 jouer le jeu<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"left\">&nbsp;<\/p>\n<p>Merci \u00e0 tous ceux qui ont cru en nous, qui ont ri (ou dout\u00e9) et qui ont contribu\u00e9 \u00e0 cette aventure. Merci notamment \u00e0 M. Haton (Le Pied du Hohneck &amp; Refuge du Sotr\u00e9), aux \u00e9quipes de Vosges TV et de Vosges Info, ainsi qu\u2019\u00e0 tous nos partenaires et soutiens locaux (L\u2019Ormont Imprimeur, Matthieu P\u00e9ch\u00e9).<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">\n<div>\n<div><\/div>\n<div>Ce projet est sign\u00e9\u00a0Alchimy x Red Road, agence de communication et studio de production vid\u00e9o, main dans la main, dans l\u2019humour, la d\u00e9cadence et la cr\u00e9ation !<\/div>\n<p>&nbsp;<\/p>\n<div>Bas\u00e9es au c\u0153ur de Saint-Di\u00e9, notre amour des Vosges guide nombre de nos projets, on a donc souhait\u00e9 le mettre en lumi\u00e8re avec ce challenge qui a demand\u00e9 humour mais aussi investissement.<\/div>\n<\/div>\n<div style=\"text-align: center;\"><\/div>\n<div style=\"text-align: center;\"><strong><span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/drive.google.com\/drive\/folders\/1bwCfImR8_jvNhSUUQyRGnYLlh0dxCC2l\" target=\"_blank\" rel=\"noopener\">Retrouvez nos outils &amp; supports de communication<\/a><\/span><\/strong><\/div>\n<div><\/div>\n<div>\n<div>Et si vous aussi, vous souhaitez que votre projet respire le frais et la bonne humeur, on n\u2019attend que votre appel ou votre message !<\/div>\n<div>\nAlchimy \u2013\u00a0<a title=\"Site d'Alchimy\" href=\"https:\/\/3mhs2.r.a.d.sendibm1.com\/mk\/cl\/f\/sh\/OycZvHuFo1kTb2QbRo6p5yfC\/G-apYVDg4HRI\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/3mhs2.r.a.d.sendibm1.com\/mk\/cl\/f\/sh\/OycZvHuFo1kTb2QbRo6p5yfC\/G-apYVDg4HRI&amp;source=gmail&amp;ust=1743750095530000&amp;usg=AOvVaw0SWLURV5e4eS_VqjlVTnoa\"><u>www.agence-alchimy.fr<\/u><\/a>\u00a0\/\u00a0<a title=\"Contacter Alchimy par mail\" href=\"mailto:hello@agence-alchimy.fr?subject=Demande%20d'information\" target=\"_blank\" rel=\"noopener\"><u>hell<wbr \/>o@agence-alchimy.fr<\/u><\/a>\u00a0\/\u00a0<a title=\"Contacter Alchimy par t\u00e9l\u00e9phone\" href=\"tel:0786210148\" target=\"_blank\" rel=\"noopener\"><u>07 86 21 01 48<\/u><\/a><\/div>\n<div>\nRed Road Studio \u2013\u00a0<a title=\"Site de Red Road\" href=\"https:\/\/3mhs2.r.a.d.sendibm1.com\/mk\/cl\/f\/sh\/OycZvHuFo1qWJHFh3iGKfaXi\/cufhU0kT2k7n\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/3mhs2.r.a.d.sendibm1.com\/mk\/cl\/f\/sh\/OycZvHuFo1qWJHFh3iGKfaXi\/cufhU0kT2k7n&amp;source=gmail&amp;ust=1743750095530000&amp;usg=AOvVaw225A8tyTn_bGsA9iKZYx8_\"><u>www.red-road.fr<\/u><\/a>\u00a0\/\u00a0<a title=\"Contacter Red Road par mail\" href=\"mailto:contact@red-road.fr?subject=Demande%20d'information\" target=\"_blank\" rel=\"noopener\"><u>contact@<wbr \/>red-road.fr<\/u><\/a>\u00a0\/\u00a0<a title=\"Contacter Red Road par t\u00e9l\u00e9phone\" href=\"tel:0668050413\" target=\"_blank\" rel=\"noopener\"><u>06 68 05 04 13<\/u><\/a><\/div>\n<p>&nbsp;<\/p>\n<div>\n\u00c0 bient\u00f4t,<\/div>\n<div>L\u2019\u00e9quipe Alchimy &amp; Red Road<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Si vous avez cru \u00e0 l\u2019Air des Vosges, rassurez-vous : vous n\u2019\u00eates pas seuls. Pendant plusieurs jours, notre start-up fictive [&hellip;]<\/p>\n","protected":false},"author":391,"featured_media":75990,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,878,5647,328,868,946],"tags":[6962,7046,7047],"class_list":["post-76333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-epinal","category-gerardmer-autres-sites","category-la-plaine-des-vosges","category-remiremont","category-saint-die","tag-air-des-vosges","tag-alchimy","tag-red-road"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Air des Vosges, un vent de supercherie\u2026 mais un vrai coup de com\u2019 - Gerardmer Info<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vosgesinfo.fr\/gerardmerinfo\/2025\/04\/air-des-vosges-un-vent-de-supercherie-mais-un-vrai-coup-de-com\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Air des Vosges, un vent de supercherie\u2026 mais un vrai coup de com\u2019 - Gerardmer Info\" \/>\n<meta name=\"twitter:description\" content=\"Si vous avez cru \u00e0 l\u2019Air des Vosges, rassurez-vous : vous n\u2019\u00eates pas seuls. 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