{"id":82157,"date":"2025-09-09T15:32:30","date_gmt":"2025-09-09T13:32:30","guid":{"rendered":"https:\/\/vosgesinfo.fr\/gerardmerinfo\/?p=82157"},"modified":"2025-09-09T15:32:30","modified_gmt":"2025-09-09T13:32:30","slug":"la-marque-foret-leffet-vosges-faire-de-la-nature-un-art-de-vivre","status":"publish","type":"post","link":"https:\/\/vosgesinfo.fr\/gerardmerinfo\/2025\/09\/la-marque-foret-leffet-vosges-faire-de-la-nature-un-art-de-vivre\/","title":{"rendered":"La marque \u00ab\u00a0FOR\u00eaT l\u2019Effet Vosges\u00a0\u00bb – Faire de la nature un art de vivre"},"content":{"rendered":"
\"\"<\/a>

Une journ\u00e9e qui avait notamment pour objectif de mieux d\u00e9finir l\u2019identit\u00e9 et les ambitions de FOR\u00eaT l\u2019Effet Vosges et de favoriser les synergies entre les partenaires.<\/p><\/div>\n

\n

\n

Partenaire historique, le Lido \u00e0 G\u00e9rardmer accueillait ce mardi une grande journ\u00e9e de rencontre du r\u00e9seau FOR\u00eaT l\u2019Effet Vosges<\/em>, \u00ab\u00a0marque singuli\u00e8re, bien encr\u00e9e dans son territoire\u00a0\u00bb et pionni\u00e8re dans le domaine de la sylviculture. N\u00e9e en 2012 sous l’impulsion du Conseil d\u00e9partemental des Vosges, elle rencontre un franc succ\u00e8s commercial et s’impose comme une r\u00e9f\u00e9rence en mati\u00e8re de bien-\u00eatre, de d\u00e9connexion et de valorisation des ressources locales en provenance des for\u00eats du massif.<\/p>\n

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Franck ferry.<\/p><\/div>\n

Lanc\u00e9 en 2012 avec pour ambition de soutenir l’h\u00f4tellerie, FOR\u00eaT L’Effet Vosges a renouvel\u00e9 ses ambitions en 2017 suite \u00e0 une p\u00e9riode de transition qui a permis d’\u00e9largir son champ d’action. La marque conserve son ADN li\u00e9 \u00e0 la for\u00eat vosgienne et va d\u00e9sormais bien au-del\u00e0 du coup de boost \u00e0 l’h\u00f4tellerie en associant des h\u00e9bergements de tous types, des offices de tourisme, des stations thermales et des structures aptes \u00e0 proposer des \u00ab\u00a0bains de for\u00eat\u00a0\u00bb (des balades pour faire simple \u2013 NDLR) ou m\u00eame se perdre dans des jardins atypiques et uniques. La marque compte d\u00e9sormais 134 partenaires \u00e0 l’\u00e9chelle du massif, qui s’\u00e9tend de la petite Pierre aux Mille \u00c9tangs, de l’Alsace \u00e0 la Franche-Comt\u00e9 en passant par les Vosges.<\/p>\n

Loin de se reposer sur ses lauriers, FOR\u00caT L’Effet Vosges continue de d\u00e9velopper son r\u00e9seau et travaille d\u00e9sormais sur des offres de s\u00e9jours compl\u00e8tes\/tout compris, sans oublier de promouvoir sa gamme de cosm\u00e9tiques issus de la for\u00eat r\u00e9alis\u00e9s avec un laboratoire d’Illkirch-Graffenstaden. \u00ab\u00a0Cette marque, c’est mettre en avant un art de vivre b\u00e2ti autour des valeurs de la for\u00eat. C’est une marque qui p\u00e8se de plus en plus de poids dans les Vosges et au-del\u00e0, c’est m\u00eame un argument r\u00e9gional, avec des stations thermales qui sont elles aussi devenues des fers de lance. Mais surtout il y a une v\u00e9ritable unit\u00e9, une appartenance \u00e0 cette marque qui est dans l’air du temps et qui est synonyme d’aventure collective, d’intelligence commune\u00a0\u00bb, pr\u00e9cise Franck Perry, vice-pr\u00e9sident d\u00e9l\u00e9gu\u00e9 \u00e0 l\u2019\u00c9conomie, au Tourisme, \u00e0 l’Agriculture et \u00e0 la For\u00eat.<\/p>\n

Ce dernier rappelle \u00e9galement qu’\u00e0 partir de 2020, la marque a entam\u00e9 une d\u00e9marche destin\u00e9e \u00e0 s’adapter aux demandes de la client\u00e8le, notamment dans le domaine de la d\u00e9connexion et du bien-\u00eatre. Concernant la gamme cosm\u00e9tique, il ajoute \u00e9galement que certains \u00e9tablissements partenaires ambitionnent d\u00e9sormais de d\u00e9velopper des packagings personnalis\u00e9s en lien avec leur identit\u00e9 pour commercialiser les produits en question. Bref, les pistes de r\u00e9flexion et de d\u00e9veloppement ne manquent pas pour FOR\u00caT l\u2019Effet Vosges. \u00ab\u00a0L’arbre suit sa racine\u00a0\u00bb, comme dit le proverbe\u2026<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Partenaire historique, le Lido \u00e0 G\u00e9rardmer accueillait ce mardi une grande journ\u00e9e de rencontre du r\u00e9seau FOR\u00eaT l\u2019Effet Vosges, \u00ab\u00a0marque […]<\/p>\n","protected":false},"author":42,"featured_media":82159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,5,878,5647,328,868,946,15,18],"tags":[7778,7779,541],"class_list":["post-82157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-economie","category-epinal","category-gerardmer-autres-sites","category-la-plaine-des-vosges","category-remiremont","category-saint-die","category-tourisme","category-vosges","tag-foret-leffet-vosges","tag-franck-perry","tag-le-lido"],"acf":[],"yoast_head":"\nLa marque "FOR\u00eaT l\u2019Effet Vosges" - Faire de la nature un art de vivre - Gerardmer Info<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vosgesinfo.fr\/gerardmerinfo\/?p=82157\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"La marque "FOR\u00eaT l\u2019Effet Vosges" - 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