{"id":88448,"date":"2026-02-24T11:16:02","date_gmt":"2026-02-24T10:16:02","guid":{"rendered":"https:\/\/vosgesinfo.fr\/gerardmerinfo\/2026\/02\/la-start-up-depinal-un-bon-maillot-change-de-dimension-en-rejoignant-le-groupe-wonderbox\/"},"modified":"2026-02-24T11:16:02","modified_gmt":"2026-02-24T10:16:02","slug":"la-start-up-depinal-un-bon-maillot-change-de-dimension-en-rejoignant-le-groupe-wonderbox","status":"publish","type":"post","link":"https:\/\/vosgesinfo.fr\/gerardmerinfo\/2026\/02\/la-start-up-depinal-un-bon-maillot-change-de-dimension-en-rejoignant-le-groupe-wonderbox\/","title":{"rendered":"La start-up d\u2019\u00c9pinal Un Bon Maillot change de dimension en rejoignant le groupe Wonderbox"},"content":{"rendered":"
\"\"<\/a>

photo Un bon maillot<\/p><\/div>\n

Nouvelle \u00e9tape d\u00e9cisive pour Un Bon Maillot<\/span><\/span>. La jeune entreprise n\u00e9e \u00e0 \u00c9pinal rejoint l\u2019univers du Wonderbox<\/span><\/span>, sp\u00e9cialiste europ\u00e9en des coffrets cadeaux. Une op\u00e9ration strat\u00e9gique qui ouvre \u00e0 la marque vosgienne des perspectives de d\u00e9veloppement bien plus larges.<\/strong><\/h2>\n

Une alliance pour acc\u00e9l\u00e9rer la croissance<\/h3>\n

Officialis\u00e9 en f\u00e9vrier 2026, ce rapprochement marque un tournant pour la start-up fond\u00e9e en 2020 par Louis Le Nev\u00e9<\/span><\/span><\/strong> et Timoth\u00e9 Odin<\/span><\/span><\/strong>. L\u2019objectif est clair : renforcer la pr\u00e9sence de la marque dans les r\u00e9seaux de distribution physiques et structurer son expansion \u00e0 l\u2019\u00e9chelle europ\u00e9enne.<\/p>\n

Jusqu\u2019ici, Un Bon Maillot avait su se faire une place dans 170 magasins en France, aussi bien dans des enseignes nationales que dans des boutiques ind\u00e9pendantes. On retrouve notamment ses coffrets chez Decathlon<\/span><\/span><\/strong>, Intersport<\/span><\/span><\/strong> et King Jouet<\/span><\/span><\/strong>. La jeune pousse ambitionnait d\u2019atteindre 300 points de vente d\u2019ici la fin de l\u2019ann\u00e9e. Avec l\u2019appui du groupe Wonderbox et son r\u00e9seau de pr\u00e8s de 15 000 points de distribution en Europe, le changement d\u2019\u00e9chelle pourrait \u00eatre rapide.<\/p>\n

Un concept qui a trouv\u00e9 son public<\/h3>\n

Le succ\u00e8s d\u2019Un Bon Maillot repose sur une id\u00e9e simple mais efficace : proposer des coffrets contenant un maillot surprise destin\u00e9 aux passionn\u00e9s de football, de rugby ou de basket. L\u2019acheteur ne conna\u00eet pas \u00e0 l\u2019avance le club ou la s\u00e9lection qu\u2019il offrira, ce qui transforme l\u2019achat en v\u00e9ritable exp\u00e9rience.<\/p>\n

En cinq ans d\u2019activit\u00e9, l\u2019entreprise revendique plus de 500 000 maillots \u00e9coul\u00e9s et environ 20 millions d\u2019euros de chiffre d\u2019affaires cumul\u00e9s, dont l\u2019essentiel r\u00e9alis\u00e9 au cours des trois derni\u00e8res ann\u00e9es. Ce positionnement original, \u00e0 mi-chemin entre produit sportif et cadeau \u00e9motionnel, a s\u00e9duit un public large et confirm\u00e9 son potentiel en grande distribution sp\u00e9cialis\u00e9e.<\/p>\n

Une ambition europ\u00e9enne affirm\u00e9e<\/h3>\n

D\u00e9j\u00e0 implant\u00e9e en Allemagne, en Espagne, en Italie et au Royaume-Uni, la marque voit d\u00e9sormais plus grand. L\u2019appui de Wonderbox doit lui permettre d\u2019acc\u00e9l\u00e9rer son d\u00e9veloppement international et de viser un objectif ambitieux : atteindre les 100 millions d\u2019euros de chiffre d\u2019affaires d\u2019ici cinq ans.<\/p>\n

Pour y parvenir, la strat\u00e9gie s\u2019articule autour de plusieurs axes : consolider l\u2019activit\u00e9 historique des coffrets \u201cmyst\u00e8re\u201d, d\u00e9velopper les cartes cadeaux en BtoB et BtoC, et \u00e9largir l\u2019offre vers le booking et la billetterie afin de couvrir l\u2019ensemble des usages li\u00e9s aux loisirs et aux cadeaux.<\/p>\n

Une op\u00e9ration strat\u00e9gique pour Wonderbox<\/h3>\n

De son c\u00f4t\u00e9, Wonderbox poursuit sa dynamique de croissance externe. Pr\u00e9sent dans 13 pays \u00e0 travers une vingtaine de marques, le groupe a enregistr\u00e9 333 millions d\u2019euros de ventes en 2025 et vise 500 millions d\u2019euros \u00e0 horizon trois ans. L\u2019int\u00e9gration d\u2019Un Bon Maillot s\u2019inscrit dans cette trajectoire et vient enrichir son portefeuille avec un concept innovant \u00e0 fort potentiel.<\/p>\n

Pour la start-up spinalienne, cette acquisition repr\u00e9sente bien plus qu\u2019un simple changement d\u2019actionnaire : c\u2019est l\u2019opportunit\u00e9 d\u2019acc\u00e9der \u00e0 un r\u00e9seau international structur\u00e9 et de transformer une r\u00e9ussite locale en marque europ\u00e9enne de r\u00e9f\u00e9rence.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nouvelle \u00e9tape d\u00e9cisive pour Un Bon Maillot. La jeune entreprise n\u00e9e \u00e0 \u00c9pinal rejoint l\u2019univers du Wonderbox, sp\u00e9cialiste europ\u00e9en des […]<\/p>\n","protected":false},"author":52,"featured_media":88449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,878,25,328,868,946],"tags":[],"class_list":["post-88448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-epinal","category-gerardmer","category-la-plaine-des-vosges","category-remiremont","category-saint-die"],"acf":[],"yoast_head":"\nLa start-up d\u2019\u00c9pinal Un Bon Maillot change de dimension en rejoignant le groupe Wonderbox - Gerardmer Info<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vosgesinfo.fr\/gerardmerinfo\/2026\/02\/la-start-up-depinal-un-bon-maillot-change-de-dimension-en-rejoignant-le-groupe-wonderbox\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"La start-up d\u2019\u00c9pinal Un Bon Maillot change de dimension en rejoignant le groupe Wonderbox - Gerardmer Info\" \/>\n<meta name=\"twitter:description\" content=\"Nouvelle \u00e9tape d\u00e9cisive pour Un Bon Maillot. 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