{"id":21084,"date":"2022-02-05T14:43:24","date_gmt":"2022-02-05T13:43:24","guid":{"rendered":"https:\/\/vosgesinfo.fr\/laplainedesvosgesinfo\/2022\/02\/la-pub-dans-tous-ses-etats-a-la-bibliotheque-de-vittel\/"},"modified":"2022-02-05T14:43:24","modified_gmt":"2022-02-05T13:43:24","slug":"la-pub-dans-tous-ses-etats-a-la-bibliotheque-de-vittel","status":"publish","type":"post","link":"https:\/\/vosgesinfo.fr\/laplainedesvosgesinfo\/2022\/02\/la-pub-dans-tous-ses-etats-a-la-bibliotheque-de-vittel\/","title":{"rendered":"La Pub dans tous ses \u00e9tats \u00e0 la Biblioth\u00e8que de Vittel"},"content":{"rendered":"<div id=\"attachment_124191\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"\/2022\/02\/268567BC-A09B-4065-A5B2-7B5A948DAFCB.jpeg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-124191\" class=\"size-full wp-image-124191\" src=\"\/2022\/02\/268567BC-A09B-4065-A5B2-7B5A948DAFCB.jpeg\" alt=\"Sabine L\u2019archer est commissaire de l\u2019exposition sur Vittel et la pub qui se tient jusqu\u2019au 26 f\u00e9vrier \u00e0 la Biblioth\u00e8que de Vittel\" width=\"800\" height=\"599\" \/><\/a><p id=\"caption-attachment-124191\" class=\"wp-caption-text\">Sabine Larcher est commissaire de l\u2019exposition sur Vittel et la pub qui se tient jusqu\u2019au 26 f\u00e9vrier \u00e0 la Biblioth\u00e8que de Vittel<\/p><\/div>\n<p style=\"text-align: left;\">Le Conseil D\u00e9partemental des Vosges, propose un vaste programme d&rsquo;animations, d&rsquo;expositions et d&rsquo;ateliers, en partenariat avec de nombreuses collectivit\u00e9s dont les Biblioth\u00e8ques M\u00e9diath\u00e8ques du territoire. La publicit\u00e9 fait partie de la vie et de la culture commune \u00e0 tout un chacun. Depuis les ann\u00e9es 30, et surtout dans les stations thermales, de nombreux graphistes et artistes ont contribu\u00e9 \u00e0 la renomm\u00e9e des lieux et \u00e0 la connaissance des b\u00e2timents construits par les plus grands architectes. L&rsquo;art et la cr\u00e9ativit\u00e9 de ces peintres, sculpteurs et dessinateurs a \u00e9t\u00e9\u00a0 importante entre les ann\u00e9es 30 et 70. Mais il n&rsquo;y eut pas que la publicit\u00e9 imprim\u00e9e dans les diff\u00e9rents journaux. La pub s&#8217;empare rapidement de la promotion du territoire afin de favoriser le tourisme \u00e0 grande \u00e9chelle. Depuis les ann\u00e9es 50, de nombreux spots publicitaires ont \u00e9t\u00e9 r\u00e9alis\u00e9s pour passer dans les salles de cin\u00e9ma. Certaines de ses petites p\u00e9pites sont pr\u00e9sent\u00e9s sur \u00e9cran \u00e0 la Biblioth\u00e8que de Vittel. Sabine Larcher est la commissaire passionn\u00e9e de l&rsquo;exposition.<\/p>\n<p style=\"text-align: left;\">Mais Sabine est avant tout une grande collectionneuse d&rsquo;objets de la marque Vittel. Objets rares et \u00e9mouvants, t\u00e9moins de la vie dans la station, que les visiteurs peuvent d\u00e9couvrir dans les vitrines et sur les murs. Les affiches sont elles aussi bien repr\u00e9sent\u00e9es, tout comme une s\u00e9rie de jouets. \u00ab\u00a0Certains objets ne sont pas de ma collection personnelle\u00a0\u00bb, d\u00e9clare-t-elle. Ils proviennent de collectionneurs priv\u00e9s qui ont bien voulu nous les confier. L&rsquo;apport du Mus\u00e9e du Patrimoine de Vittel, et de Jacqueline Verrier, Docteur es-lettres sur l&rsquo;histoire de Vittel et du thermalisme, a \u00e9t\u00e9 pr\u00e9cieux pour cette exposition. \u00ab\u00a0Les objets publicitaires insolites se d\u00e9clinent sur une multitude de supports, utiles ou d\u00e9coratifs, qui dorment parfois dans les greniers. Chaque collectionneur se concentre sur un type d&rsquo;objets bien particuliers comme les pin&rsquo;s, les buvards, les porte-cl\u00e9s et m\u00eame les v\u00eatements. Ils sont les t\u00e9moins singuliers d&rsquo;une \u00e9poque et leur d\u00e9couverte fait ressurgir anecdotes et souvenirs aux visiteurs d\u00e9j\u00e0 venus nombreux\u00a0\u00bb d\u00e9clare Sabine Larcher. L&rsquo;exposition donnera t&rsquo;elle l&rsquo;id\u00e9e \u00e0 diff\u00e9rents collectionneurs anonymes de d\u00e9poser des dons pour enrichir les collections relatives \u00e0 la cit\u00e9 thermale? L&rsquo;exposition est accessible chaque jour aux heures d&rsquo;ouverture de la Biblioth\u00e8que.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 12pt;\">Ouverture de l\u2019exposition :<\/span><\/h2>\n<p style=\"text-align: left;\">Mardi et vendredi de 14 heures \u00e0 18 heures.<\/p>\n<p style=\"text-align: left;\">Mercredi: 10 heures \u00e0 12 heures et 14 heures \u00e0 18 heures.<\/p>\n<p style=\"text-align: left;\">Le samedi sans interruption de 10 heures \u00e0 18 heures.<\/p>\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>Le Conseil D\u00e9partemental des Vosges, propose un vaste programme d&rsquo;animations, d&rsquo;expositions et d&rsquo;ateliers, en partenariat avec de nombreuses collectivit\u00e9s dont [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":21085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,4,37,1,38,18],"tags":[6221,2611,5994],"class_list":["post-21084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-culture","category-la-plaine","category-non-classe","category-vittel-la-plaine","category-vosges","tag-actualites-a-la-bibliotheque-de-vittel","tag-exposition-a-la-bibliotheque","tag-mudaac"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Pub dans tous ses \u00e9tats \u00e0 la Biblioth\u00e8que de Vittel - La Plaine des Vosges<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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