{"id":23990,"date":"2022-10-15T06:20:12","date_gmt":"2022-10-15T04:20:12","guid":{"rendered":"https:\/\/vosgesinfo.fr\/laplainedesvosgesinfo\/2022\/10\/la-maison-bragard-accelere-son-deploiement-a-linternational\/"},"modified":"2022-10-15T06:20:12","modified_gmt":"2022-10-15T04:20:12","slug":"la-maison-bragard-accelere-son-deploiement-a-linternational","status":"publish","type":"post","link":"https:\/\/vosgesinfo.fr\/laplainedesvosgesinfo\/2022\/10\/la-maison-bragard-accelere-son-deploiement-a-linternational\/","title":{"rendered":"La Maison Bragard acc\u00e9l\u00e8re son d\u00e9ploiement \u00e0 l\u2019international"},"content":{"rendered":"<h2><span style=\"font-size: 14pt;\"><a href=\"\/2022\/10\/brag.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-133381\" src=\"\/2022\/10\/brag.jpg\" alt=\"brag\" width=\"800\" height=\"532\" \/><\/a>Depuis 1933, Bragard con\u00e7oit des v\u00eatements professionnels de qualit\u00e9, par une \u00e9quipe experte et dot\u00e9e d\u2019un savoir-faire unique. Les ateliers de style et de personnalisation sont bas\u00e9s au c\u0153ur des sapins vosgiens, \u00e0 Epinal. Plus de 150 collaborateurs en France s\u2019activent chaque jour pour r\u00e9pondre aux besoins des professionnels de la restauration, de l\u2019h\u00f4tellerie, des m\u00e9tiers de bouche, de la sant\u00e9.<\/span><\/h2>\n<p>De la conception des prototypes \u00e0 la fabrication, du service qualit\u00e9 au stockage des produits, toute la chaine Bragard r\u00e9pond \u00e0 des normes exigeantes pour que chaque commande soit r\u00e9alis\u00e9e et envoy\u00e9e avec un soin irr\u00e9prochable. Le service client bas\u00e9 \u00e0 Epinal travaille en \u00e9troite collaboration avec les commerciaux sillonnant tout le territoire fran\u00e7ais et qui tissent chaque jour des relations de confiance et durables avec les clients. Un service h\u00f4tellerie de luxe, un service grands comptes et un service \u00e9coles h\u00f4teli\u00e8res sont aussi propos\u00e9s pour r\u00e9pondre \u00e0 toute demande particuli\u00e8re.<\/p>\n<p>Deux showrooms en France (Paris et Lyon) accueillent en semaine les clients pour les conseillers et leur vendre les produits en direct. Le site internet www.bragard.com prend une place pr\u00e9pond\u00e9rante et d\u00e9montre la volont\u00e9 d\u2019adresser tous les professionnels en France comme \u00e0 l\u2019\u00e9tranger.<\/p>\n<h3>Une marque reconnue dans le monde par les professionnels<\/h3>\n<p>Depuis de nombreuses ann\u00e9es, la marque Bragard a su se faire conna\u00eetre dans le monde entier. Gr\u00e2ce \u00e0 ses produits, et en particulier par sa veste iconique GRAND CHEF\u00ae, cr\u00e9\u00e9e en 1976 par la Maison Bragard et Monsieur Paul Bocuse, Bragard s\u2019est implant\u00e9 comme marque de r\u00e9f\u00e9rence pour les chefs \u00e0 travers le monde.<\/p>\n<p>Axe majeur de sa strat\u00e9gie (international et digital), Bragard a d\u2019abord ouvert des filiales avant d\u2019\u00e9tendre sa strat\u00e9gie commerciale \u00e0 des distributeurs, agents et franchis\u00e9s. Une ambition qui a franchi de nombreuses fronti\u00e8res ! 6 filiales ont ainsi vu le jour : en Allemagne, Suisse, Italie (avec un showroom \u00e0 Milan), Espagne, Benelux et aux Emirats Arabes Unis \u00e0 Duba\u00ef.<\/p>\n<p>Bragard b\u00e9n\u00e9ficie aussi d\u2019un showroom en plein Londres. Anna Fokeeva, responsable des ventes \u00e0 l\u2019international, revient sur le d\u00e9veloppement international de Bragard : <em>\u00ab En 2 ans, le nombre de repr\u00e9sentants \u00e0 travers le monde a tripl\u00e9 : 23 distributeurs et fili\u00e8res dans plus de 60 pays sur les 5 continents ! \u00bb<\/em> Ce d\u00e9veloppement \u00e0 l\u2019international a \u00e9t\u00e9 acc\u00e9l\u00e9r\u00e9 gr\u00e2ce \u00e0 l\u2019animation du r\u00e9seau du Groupe Chef Works, qui a investi en 2020 dans Bragard afin de donner une autre dimension \u00e0 cette maison.<\/p>\n<p><em>\u00ab La marque Bragard est ainsi plus accessible localement. Chaque distributeur est form\u00e9 \u00e0 l\u2019histoire de la Maison pour vendre les produits du catalogue tout en respectant l\u2019image de la marque. Les valeurs Bragard sont naturellement adopt\u00e9es par les ambassadeurs \u00e0 travers le monde : la qualit\u00e9, le style, le savoir-faire, l\u2019excellence et l\u2019exigence. \u00bb<\/em> Le savoir-faire vosgien voyage ainsi \u00e0 travers tous ces pays et est un atout puissant pour Bragard ! Chaque produit trouve sa place aux quatre coins du monde.<\/p>\n<p>La veste GRAND CHEF est un best seller et fait toujours r\u00eaver plus d\u2019un chef \u00e0 travers le monde au m\u00eame titre que la marque STUDIO B qui s\u2019adresse \u00e0 la client\u00e8le plus urbaine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis 1933, Bragard con\u00e7oit des v\u00eatements professionnels de qualit\u00e9, par une \u00e9quipe experte et dot\u00e9e d\u2019un savoir-faire unique. Les ateliers [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":23991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,18],"tags":[],"class_list":["post-23990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-vosges"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Maison Bragard acc\u00e9l\u00e8re son d\u00e9ploiement \u00e0 l\u2019international - La Plaine des Vosges<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vosgesinfo.fr\/laplainedesvosgesinfo\/2022\/10\/la-maison-bragard-accelere-son-deploiement-a-linternational\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"La Maison Bragard acc\u00e9l\u00e8re son d\u00e9ploiement \u00e0 l\u2019international - La Plaine des Vosges\" \/>\n<meta name=\"twitter:description\" content=\"Depuis 1933, Bragard con\u00e7oit des v\u00eatements professionnels de qualit\u00e9, par une \u00e9quipe experte et dot\u00e9e d\u2019un savoir-faire unique. 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