{"id":68357,"date":"2023-03-03T09:02:26","date_gmt":"2023-03-03T08:02:26","guid":{"rendered":"https:\/\/vosgesinfo.fr\/remiremontinfo\/2023\/03\/labri-change-didentite-visuelle-reaffirme-engagement-transition-solidaire\/"},"modified":"2023-03-03T09:02:26","modified_gmt":"2023-03-03T08:02:26","slug":"labri-change-didentite-visuelle-reaffirme-engagement-transition-solidaire","status":"publish","type":"post","link":"https:\/\/vosgesinfo.fr\/remiremontinfo\/2023\/03\/labri-change-didentite-visuelle-reaffirme-engagement-transition-solidaire\/","title":{"rendered":"L’ABRI change d’identit\u00e9 visuelle et r\u00e9affirme son engagement pour une transition solidaire"},"content":{"rendered":"

\"logo<\/a><\/p>\n

Communiqu\u00e9\u00a0<\/em><\/p>\n

L’association L’ABRI se dote d’une nouvelle identit\u00e9 visuelle pour mieux refl\u00e9ter l’\u00e9volution de ses activit\u00e9s et r\u00e9affirmer son engagement en faveur d’une transition solidaire. Cette \u00e9volution s’appuie sur la refonte de son logo, de son slogan et l’harmonisation de la d\u00e9nomination de ses magasins. La simplicit\u00e9 du logo et sa typographie moderne traduisent le renouvellement des missions de L’ABRI dans la continuit\u00e9 de ses principes fondateurs : solidarit\u00e9, ancrage local, ind\u00e9pendance.<\/p>\n

Une identit\u00e9 renouvel\u00e9e pour refl\u00e9ter l’\u00e9volution de ses activit\u00e9s <\/strong><\/span><\/h3>\n

Depuis sa cr\u00e9ation par Annie Thi\u00e9baut et un groupe de b\u00e9n\u00e9voles en 1977, L’ABRI a beaucoup \u00e9volu\u00e9 et ses missions se sont diversifi\u00e9es. Apr\u00e8s avoir commenc\u00e9 \u00e0 Remiremont puis Pouxeux par la mise \u00e0 l’abri de personnes sans domicile, l’association s’est progressivement professionnalis\u00e9e gr\u00e2ce au d\u00e9veloppement de l’insertion par l’activit\u00e9 \u00e9conomique. D\u00e9sormais articul\u00e9e autour d’un p\u00f4le Solidarit\u00e9 Logement Sant\u00e9 et d’un p\u00f4le Transition Professionnelle, L’ABRI et son \u00e9quipe de 28 salari\u00e9.e.s permanents intervient aujourd’hui sur tout le quart Sud- Est du d\u00e9partement des Vosges.<\/p>\n

Un slogan remani\u00e9 pour \u00eatre en phase avec son temps et ses valeurs<\/strong><\/span><\/h3>\n

A travers cette nouvelle identit\u00e9, L’ABRI souhaite rajeunir son image et r\u00e9affirmer sa raison d’\u00eatre. Le pr\u00e9c\u00e9dent logo, \u00e9labor\u00e9 dans les ann\u00e9es 1990 par le directeur de l’\u00e9poque, laisse donc place \u00e0 un logo r\u00e9solument typographique, simple et moderne. Il est accompagn\u00e9 d’un slogan remani\u00e9, en \u00e9criture inclusive (\u00ab Engag\u00e9.e.s pour une transition solidaire \u00bb), qui vient rappeler l’engagement historique de l’association. Le nom des magasins est quant \u00e0 lui harmonis\u00e9 afin de gagner en lisibilit\u00e9 et coh\u00e9rence. La Braderie change de nom et s’appellera d\u00e9sormais << Recyclerie Annie Thi\u00e9baut \u00bb en hommage \u00e0 la fondatrice de l’association d\u00e9c\u00e9d\u00e9e en janvier.<\/p>\n

Une association locale engag\u00e9e au service de l’emploi durable<\/strong><\/span><\/h3>\n

Forte de son implantation locale et riche des liens \u00e9tablis au fil des ann\u00e9es avec les acteurs du territoire, l’association L’ABRI est aujourd’hui un acteur reconnu pour la qualit\u00e9 de son accompagnement et ses r\u00e9sultats en mati\u00e8re de retour \u00e0 l’emploi durable. La d\u00e9marche de m\u00e9diation active mise en \u0153uvre depuis deux ans par les \u00e9quipes de l’ABRI entre les employeurs rencontrant des difficult\u00e9s de recrutement et les salari\u00e9.e.s en transition professionnelle accompagn\u00e9s par l’Abri n’est pas \u00e9trang\u00e8re \u00e0 cette r\u00e9ussite.<\/p>\n

Communiqu\u00e9\u00a0<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Communiqu\u00e9\u00a0 L’association L’ABRI se dote d’une nouvelle identit\u00e9 visuelle pour mieux refl\u00e9ter l’\u00e9volution de ses activit\u00e9s et r\u00e9affirmer son engagement […]<\/p>\n","protected":false},"author":407,"featured_media":68358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,13,17],"tags":[3388,3326,32],"class_list":["post-68357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-societe","category-vie-associative","tag-abri","tag-logo","tag-vosges"],"acf":[],"yoast_head":"\nL'ABRI change d'identit\u00e9 visuelle et r\u00e9affirme son engagement pour une transition solidaire - Remiremont Info<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vosgesinfo.fr\/remiremontinfo\/2023\/03\/labri-change-didentite-visuelle-reaffirme-engagement-transition-solidaire\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"L'ABRI change d'identit\u00e9 visuelle et r\u00e9affirme son engagement pour une transition solidaire - 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