{"id":86900,"date":"2025-11-18T10:11:14","date_gmt":"2025-11-18T09:11:14","guid":{"rendered":"https:\/\/vosgesinfo.fr\/remiremontinfo\/?p=86900"},"modified":"2025-11-18T10:11:14","modified_gmt":"2025-11-18T09:11:14","slug":"loffice-de-tourisme-de-la-bresse-hautes-vosges-devoile-sa-nouvelle-strategie-2025-2029","status":"publish","type":"post","link":"https:\/\/vosgesinfo.fr\/remiremontinfo\/2025\/11\/loffice-de-tourisme-de-la-bresse-hautes-vosges-devoile-sa-nouvelle-strategie-2025-2029\/","title":{"rendered":"L’Office de Tourisme de La Bresse Hautes Vosges d\u00e9voile sa nouvelle strat\u00e9gie 2025-2029"},"content":{"rendered":"

\"\"<\/a><\/h3>\n

Vendredi soir, la salle des f\u00eates de La Bresse a accueilli la pr\u00e9sentation de la nouvelle strat\u00e9gie 2025-2029 de l’Office de Tourisme de La Bresse Hautes Vosges. Pr\u00e8s d\u2019une centaine de prestataires touristiques, \u00e9lus, institutionnels et b\u00e9n\u00e9voles ont r\u00e9pondu pr\u00e9sent pour d\u00e9couvrir cette feuille de route ambitieuse.<\/h3>\n

 <\/p>\n

\"\"<\/a>Un an de travail collaboratif<\/strong>
\nCette strat\u00e9gie, qui s\u2019inscrit dans une d\u00e9marche de d\u00e9veloppement plus durable, est le fruit d’un travail collectif men\u00e9 depuis pr\u00e8s d\u2019un an au sein de l’\u00e9quipe de l’Office de Tourisme, en \u00e9troite collaboration avec les partenaires volontaires du territoire (\u00e9lus et acteurs du tourisme). L’objectif : d\u00e9finir une vision claire et partag\u00e9e pour donner le cap et pr\u00e9parer l’Office de Tourisme de demain, au service du rayonnement des Hautes Vosges.<\/p>\n

La strat\u00e9gie 2025-2029 s’articule autour de cinq axes majeurs :
\n\u2022 S\u2019engager dans une d\u00e9marche RSE au sein de l\u2019Office de Tourisme, pour faire de son action un mod\u00e8le de tourisme responsable et durable.
\n\u2022 Promouvoir un marketing fort autour de la marque La Bresse Hautes Vosges, afin de fid\u00e9liser les client\u00e8les actuelles et en conqu\u00e9rir de nouvelles sur les ailes de saison.
\n\u2022 Favoriser la mise en march\u00e9 des offres touristiques en lien avec les attentes des client\u00e8les et des acteurs du territoire, notamment gr\u00e2ce \u00e0 la future place de march\u00e9.
\n\u2022 Poursuivre les actions d\u2019accompagnement, de satisfaction et de fid\u00e9lisation de la client\u00e8le, en veillant toujours \u00e0 la qualit\u00e9 de l\u2019accueil et des services.
\n\u2022 D\u00e9velopper et renforcer les partenariats avec les acteurs socioprofessionnels et institutionnels en positionnant l’OT comme acteur et f\u00e9d\u00e9rateur du d\u00e9veloppement touristique local.<\/p>\n

\u201cCes cinq axes traduisent une volont\u00e9 :\u00a0\u00eatre utiles \u00e0 tous, aux visiteurs comme aux acteurs \u00e9conomiques.
\nMais ils traduisent aussi une conviction profonde :\u00a0nous ne pouvons pas avancer seuls. Le tourisme est une \u0153uvre collective, et c\u2019est en travaillant ensemble que nous pourrons faire \u00e9voluer nos pratiques, mutualiser nos moyens et renforcer la coh\u00e9rence de notre destination\u201d, souligne Julie GROB, Directrice de l\u2019Office de Tourisme.
\n\u201cC\u2019est dans cet esprit que s\u2019inscrit notre SADI\u00a0\u2014 le Sch\u00e9ma d\u2019Accueil et de Diffusion de l\u2019Information \u2014 qui va nous permettre d\u2019aller encore plus loin dans cette logique de coop\u00e9ration.\u201d<\/p>\n

Le SADI : un projet structurant pour l’accueil des visiteurs sur la destination<\/p>\n

Au c\u0153ur de cette strat\u00e9gie s\u2019inscrit \u00e9galement un Sch\u00e9ma d’Accueil et de Diffusion de l’Information \u2013 SADI.<\/p>\n

Cet outil strat\u00e9gique organise la mani\u00e8re dont une destination informe, oriente et accompagne ses visiteurs. Il permet de coordonner tous les points de contact \u2014 physiques, digitaux et humains \u2014 afin d\u2019offrir une exp\u00e9rience d\u2019accueil coh\u00e9rente, fluide et de qualit\u00e9 tout au long du s\u00e9jour.<\/p>\n

Ce sch\u00e9ma ambitieux se d\u00e9cline autour de huit chantiers :
\n1. Cr\u00e9er le nouveau si\u00e8ge de l’Office de Tourisme \u00e0 La Bresse
\n2. R\u00e9organiser et harmoniser les Bureaux d’Information Touristique du territoire
\n3. D\u00e9velopper un accueil hors les murs performant
\n4. Structurer et animer un r\u00e9seau de partenaires accueil
\n5. D\u00e9velopper des outils digitaux innovants
\n6. Mettre en place un programme de fid\u00e9lisation et de suivi post-s\u00e9jour
\n7. Mieux accueillir les clients avec animaux de compagnie
\n8. Impliquer les r\u00e9sidents secondaires comme acteurs et ambassadeurs de la destination<\/p>\n

\"\"<\/a>La soir\u00e9e s’est conclue par les interventions de Didier HOUOT, Pr\u00e9sident de la Communaut\u00e9 de Communes des Hautes Vosges et de Patricia ANDRIOT, Commissaire \u00e0 l\u2019am\u00e9nagement du Massif des Vosges. Tous deux ont pr\u00e9sent\u00e9 leurs \u00e9clairages qui permet de mettre en perspective les enjeux territoriaux et les opportunit\u00e9s \u00e0 saisir pour les ann\u00e9es \u00e0 venir.<\/p>\n

Cette mobilisation exceptionnelle t\u00e9moigne de la volont\u00e9 commune de faire rayonner le territoire des Hautes Vosges. L’Office de Tourisme remercie chaleureusement l’ensemble des participants pour leur pr\u00e9sence et leur engagement \u00e0 ses c\u00f4t\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vendredi soir, la salle des f\u00eates de La Bresse a accueilli la pr\u00e9sentation de la nouvelle strat\u00e9gie 2025-2029 de l’Office […]<\/p>\n","protected":false},"author":391,"featured_media":86904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,104,25,43,15],"tags":[8272],"class_list":["post-86900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-la-bresse-la-bresse-son-canton","category-la-bresse-son-canton","category-remiremont-remiremont-son-canton","category-tourisme","tag-la-bresse-hautes-vosges"],"acf":[],"yoast_head":"\nL'Office de Tourisme de La Bresse Hautes Vosges d\u00e9voile sa nouvelle strat\u00e9gie 2025-2029 - Remiremont Info<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vosgesinfo.fr\/remiremontinfo\/?p=86900\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"L'Office de Tourisme de La Bresse Hautes Vosges d\u00e9voile sa nouvelle strat\u00e9gie 2025-2029 - 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