{"id":43254,"date":"2021-09-17T09:02:53","date_gmt":"2021-09-17T07:02:53","guid":{"rendered":"https:\/\/vosgesinfo.fr\/saintdieinfo\/2021\/09\/vosges-pages-de-pub-aux-archives-departementales\/"},"modified":"2021-09-17T09:02:53","modified_gmt":"2021-09-17T07:02:53","slug":"vosges-pages-de-pub-aux-archives-departementales","status":"publish","type":"post","link":"https:\/\/vosgesinfo.fr\/saintdieinfo\/2021\/09\/vosges-pages-de-pub-aux-archives-departementales\/","title":{"rendered":"Vosges \u2013 \u00ab Pages de Pub \u00bb aux archives d\u00e9partementales"},"content":{"rendered":"\n<h2><span style=\"font-size: 14pt;\"><strong>Le\u00a0vernissage de l\u2019exposition \u00ab\u00a0Pages de Pub\u00a0\u00bb aura lieu ce vendredi soir \u00e0 18h aux archives d\u00e9partementales\u00a0pr\u00e9sentant l\u2019\u00e9volution de l\u2019affichage publicitaire dans les Vosges du 19<sup>e<\/sup>\u00a0si\u00e8cle \u00e0 nos jours.\u00a0Le pass sanitaire sera demand\u00e9.<\/strong><\/span><\/h2>\n<p><!--more--><\/p>\n<p>Les Archives d\u00e9partementales proposent un panorama de la publicit\u00e9 vosgienne de 1800 \u00e0 nos jours, principalement \u00e0 travers 13 affiches publicitaires qui ont marqu\u00e9 leur \u00e9poque. L\u2019eau, la bi\u00e8re, l\u2019h\u00f4tellerie, le tourisme, les produits agricoles, les sites culturels et touristiques, le th\u00e9\u00e2tre, l\u2019artisanat, le linge de maison\u00a0: toutes ces publicit\u00e9s sont expos\u00e9es, analys\u00e9es, d\u00e9crypt\u00e9es afin d\u2019en comprendre l\u2019essentiel.<\/p>\n<p>A travers ces commentaires, les auteurs ont voulu replacer l\u2019affiche dans son contexte historique et soci\u00e9tal, la comparer aux autres productions publicitaires, comprendre ses composantes, analyser son fonctionnement graphique et \u00e9valuer son efficacit\u00e9. Ils apportent \u00e9galement des informations et des cl\u00e9s de compr\u00e9hension sur leurs auteurs, leurs \u00e9diteurs et leurs commanditaires.<\/p>\n<p>Affiche apr\u00e8s affiche, le public comprend l\u2019\u00e9volution de la technique publicitaire, mais aussi celle de la place de la publicit\u00e9 dans la soci\u00e9t\u00e9, et finalement celle de la soci\u00e9t\u00e9 tout court. De la Belle Epoque \u00e0 la Premi\u00e8re Guerre mondiale, de l\u2019Entre-Deux-Guerres aux Trente glorieuses, de la crise p\u00e9troli\u00e8re \u00e0 notre \u00e9poque, le public est immerg\u00e9 dans l\u2019histoire des Vosges.<\/p>\n<p>Des artistes c\u00e9l\u00e8bres sont pr\u00e9sents dans cette r\u00e9trospective publicitaire : L\u00e9on Husson, Victor Vasarely, Bernard Villemot, entre autres. Les Archives d\u00e9partementales ont sorti des r\u00e9serves leurs plus belles affiches in\u00e9dites, et ont re\u00e7u des pr\u00eats exceptionnels du Mus\u00e9e de l\u2019Image de la Ville d\u2019\u00c9pinal, mais aussi du collectionneur G\u00e9rard Kopf.<\/p>\n<p>Par ailleurs, l\u2019exposition pr\u00e9sente un choix prestigieux de papiers \u00e0 ent\u00eates et d\u2019objets publicitaires des plus vari\u00e9s. Enfin, une s\u00e9rie de spots publicitaires TV est pr\u00e9sent\u00e9e dans l\u2019exposition : rassemblant une vingtaine de spots des ann\u00e9es 1950 \u00e0 aujourd\u2019hui, tous en relation avec les Vosges, cette s\u00e9rie nous fait revivre les plus belles heures de la cr\u00e9ativit\u00e9 publicitaire, avec des moments cultes encore dans toutes les m\u00e9moires, mais aussi des p\u00e9pites artistiques trop vite oubli\u00e9es, et ainsi rappel\u00e9es \u00e0 notre souvenir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le\u00a0vernissage de l\u2019exposition \u00ab\u00a0Pages de Pub\u00a0\u00bb aura lieu ce vendredi soir \u00e0 18h aux archives d\u00e9partementales\u00a0pr\u00e9sentant l\u2019\u00e9volution de l\u2019affichage publicitaire [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":43255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[460,7847,18],"tags":[7530,8888],"class_list":["post-43254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-art-culture","category-vosges","tag-archives-departementales-des-vosges","tag-pages-de-pub"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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